Marketing Automation Strategist

2 weeks ago

Calgary, Alberta, Canada Q4 Full time
About Q4

We are a leading provider of innovative solutions for investor relations and corporate communications. Our mission is to empower companies to connect with their stakeholders and drive business growth through effective communication.

At Q4, we are committed to delivering exceptional results and exceeding our clients' expectations. Our team of experts is dedicated to providing cutting-edge solutions that meet the evolving needs of the market.

We are seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing operations team, you will be responsible for developing and executing comprehensive marketing strategies that drive engagement and conversion.

The Role

The Marketing Automation Specialist will be responsible for overseeing the effective use of Salesforce and Pardot to execute marketing campaigns, ensuring seamless system integration for targeted outreach, optimized lead nurturing, and the continuous enhancement of marketing strategies through actionable insights.

The primary goals of this role include implementing and optimizing marketing automation strategies to drive engagement and conversion through email campaigns and lead nurturing programs. Additionally, the role involves maintaining data integrity and compliance with regulatory standards while managing CRM databases and marketing automation platforms.

Key Responsibilities
  • Develop and execute marketing automation strategies to drive engagement and conversion through email campaigns and lead nurturing programs.
  • Implement and maintain integrations between marketing automation and CRM systems to ensure seamless data flow and accuracy.
  • Develop and execute email marketing campaigns, including template design, calls-to-action, and support in content creation.
  • Segment and manage contact lists and databases for targeted marketing activities.
  • Collaborate with cross-functional teams, including Marketing, Sales, and Business Systems, to ensure alignment on marketing automation processes and objectives.
  • Provide reporting and insights on key marketing metrics, such as lead generation, conversion rates, website traffic, and campaign effectiveness.
  • Stay informed about the latest trends and best practices in marketing automation and operations.
  • Work closely with the Event Marketing Team to support in promoting the event, uploading attendee information, and post-event follow-ups.
  • Manage the import of third-party data into CRM and marketing automation systems, ensuring data accuracy and compliance with data privacy regulations.
  • Provide campaign briefs to the Sales and Marketing teams, so they are prepared to follow up on marketing qualified leads with relevant information.
Desired Skills, Education & Experience
  • At least 2-3 years of experience in Marketing Operations, Marketing Automation, Email Marketing, or Lifecycle roles, ideally in a SaaS or Enterprise software for a B2B high-tech company.
  • Bachelor's degree in Marketing, Communications, or related field is preferred.
  • Hands-on experience with Pardot and Salesforce, ChiliPiper, Drift, or similar marketing tech stack tools.
  • Experience with other enterprise-level marketing automation (Marketo, Hubspot) will be considered.
  • Strong analytical skills.
  • Excellent written and verbal communication skills.
  • Flexibility to easily adapt and change course in a fast-moving environment.
  • Strong problem-solving skills with demonstrated success in effectively driving results.
  • Self-motivated with a strong attention to detail.
  • Able to work independently and meet deadlines.
  • Ability to organize and manage multiple priorities simultaneously.
Why Q4?

We are a dynamic and innovative company that values diversity and inclusion. Our team is passionate about delivering exceptional results and exceeding our clients' expectations. We offer a range of benefits to support your well-being and career growth, including:

  • Health, wellness & lifestyle benefits to balance your heart, mind, and body;
  • Pension matching incentives to support your financial health;
  • Flexible paid time off so you can truly recharge and enjoy life;
  • Choose your home, one of our trendy offices, or mix it up with our flexible working environment;
  • Virtual team building and socials, keeping people connected is important to us;
  • A fantastic culture to top it all off

We are committed to creating a workplace that is inclusive and supportive of all employees. If you require any accommodations prior to or during the interview process, please contact us.

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