Media Planning Leader
4 weeks ago
Job Overview
As a Media Planner at Spark, you will be a key player in developing and executing performance-driven media strategies that drive measurable business outcomes. This role requires a unique blend of analytical skills, mathematical proficiency, and the ability to tie platform reporting to consumer actions and behavior.
Responsibilities
- Gather and analyze market, client, industry, competitive, and human insight data to determine advertising and media needs
- Develop a solid understanding of marketing objectives and strategies, the human-product relationship, and human-media relationship
- Analyze media alternatives and make multi-media recommendations to allocate budgets effectively across media
- Maintain campaign quality control and adherence to overall media plan objectives, preparing campaign performance documents
- Utilize syndicated media, research, and other data resources
- Clearly communicate media objectives, strategies, and executional guidelines to internal and external teams
- Present plans to the client brand group, assisted by a Supervisor/Manager
- Maintain strong relationships with media suppliers and stay abreast of market conditions
- Work closely with external agency partners
- Active participation in account status meetings, internal and external
- Develop and assist in the development of POVs
- Active participant in the overall billing and financial process
Requirements
- Bachelor's degree, preferably in advertising, marketing, business administration, or communications
- 1-3 years of media experience
- Experience in acquisition campaigns from start to finish
- Independently planning a campaign
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Ability to work successfully within a team, handling high volume workloads and meeting tight deadlines
- Critical thinking and problem-solving abilities
- Strong presentation skills
- Strong analytical abilities and proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency in media systems, PRISMA, and MS Excel, Word, and PowerPoint
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