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Digital Marketing Strategist

1 month ago

Toronto, Ontario, Canada CB Canada Full time

Job Title: SEO Marketing Specialist

Job Description:

We are seeking a skilled SEO Marketing Specialist to join our team at CB Canada. As an SEO Marketing Specialist, you will be responsible for executing SEO strategies and projects to acquire customers while achieving ROI goals within the Canadian market.

Key Responsibilities:

  • Execute SEO strategies and projects to acquire customers while successfully achieving ROI goals within the Canadian market
  • Drive and support the execution of strategic initiatives in collaboration with internal and external stakeholders including design, development and marketing teams as well as agencies and vendors to ensure alignment
  • Perform UX driven and intent specific keyword research in alignment with business objectives and goals
  • Assist in conducting a variety of independent audits and assessments to review and analyze strategic areas in need of improvement, including content marketing, technical SEO, Core Web Vitals, on-page SEO, and digital PR
  • Recommend optimizations of website content (products, calculators, blogs, help topics, etc.) and make data-driven recommendations for net new opportunities
  • Review technical SEO issues and recommend fixes
  • Write SEO-related copy, such as titles and descriptions, or data such as schema markup
  • Manage day-to-day short-term SEO tasks as well as long-term projects
  • Support other SEO initiatives where needed

Requirements:

  • 1-2 year of direct experience with all aspects of SEO (on-page, technical, outreach, etc) with proven and measurable success with mid-market or enterprise websites
  • Strong UX mentality and strategize as well as execute with always having the user in mind
  • Adept at working in a highly-collaborative, lean, agile environment
  • Equal parts competitive and curious; you're a true problem solver
  • Super adaptable, you gracefully navigate any situation you dive into
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • You're a natural when it comes to building relationships and working with other teams
  • Working knowledge of HTML and CMS systems such as Wordpress

Preferred Skills:

  • Experience with reporting tools such as Google Search Console, Google Analytics, Adobe Analytics is a strong asset
  • Experience with keyword analysis tools such as SemRush and Ahrefs is an asset
  • Fluency in French is a big plus

Work Arrangement:

Hybrid work arrangement in Toronto, ON