Senior Manager, Investment Solutions Marketing Lead

4 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time
Job Summary

As a Senior Manager, Investment Solutions Marketing, you will play a key role in supporting the marketing strategy for RBC Global Asset Management's investment solutions. This includes developing product collateral, content for marketing and sales campaigns, and creating an engaging digital client experience.

Key Responsibilities
  • Build and manage relationships between Marketing, Product, and Distribution teams to align on strategic goals and prioritize support for RBC GAM's investment solutions.
  • Act as a liaison between Marketing, RBC GAM's sales teams, and the Investment Communications groups to develop and execute product marketing plans.
  • Bring investment product expertise to support a robust marketing strategy for RBC GAM mutual funds and ETFs, working closely with stakeholders.
  • Drive the development and execution of product marketing campaigns, including managing multiple stakeholders' feedback and approvals.
  • Support the advisor communication framework by developing content for the Marketing Cloud centralized and distributed marketing email library.
  • Work closely with internal teams to build out effective and meaningful Marketing Cloud journeys that deliver meaningful data and insights, drive advisor registration to RBC GAM's website, and generate leads.
  • Create and execute marketing plans for new product launches.
  • Stay up-to-date on current markets, responsible investment, and ESG, RBC GAM's investment team insights, and thought leadership, as well as distribution team priorities.
  • Maintain competitive research of the Canadian asset management landscape, notable new products, and in-market messaging.
  • Contribute technical investment solutions expertise to help with advertising campaign strategy and messaging development.
  • Write new or update existing investment solution-related marketing collateral and web pages.
  • Manage compliance review and translation for marketing materials and digital deliverables.
  • Always measure, monitor, and optimize to improve quality of campaigns, microsites, and all content produced.
  • Mentor junior members of the team and help foster a positive environment of collaboration, accountability, adaptability, and growth.
  • Act as the right-hand person for the Associate Director, Channel Marketing.
Requirements
  • 7+ years in the investment industry in a marketing role with an emphasis on supporting investment solutions.
  • Completed the Canadian Securities Course or Investment Funds in Canada course.
  • Deep understanding of the investment industry landscape in Canada.
  • Expertise in B2B marketing and thorough understanding of the financial advisor audience.
  • Excellent communication skills.
  • Developing clear and engaging product content for collateral and digital properties.
  • Understanding of creating effective digital client experiences.
  • Above-average understanding of Microsoft Office tools, Salesforce, and MarTech.
  • Demonstrated ability to communicate effectively and build relationships at all levels of an organization.
  • Experience developing investment-related marketing campaigns.
  • A conceptual thinker with an innovative mindset.
  • Strong organizational skills with the ability to multitask and work as part of a team in a fast-paced environment.
  • Experience managing people and leading projects.
  • Ability to analyze data and results against KPIs to suggest improvements and optimization.
What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
  • Leaders who support your development through coaching and managing opportunities.
  • Ability to make a difference and lasting impact.
  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • A world-class training program in financial services.
  • Flexible work/life balance options.
  • Opportunities to do challenging work.

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