Senior Public Affairs Specialist

3 weeks ago

Toronto, Ontario, Canada Meridia Recruitment Solutions Full time

Job Opportunity


We are seeking a highly skilled Senior Public Affairs Specialist to join our team at Meridia Recruitment Solutions.



About the Role

The successful candidate will manage and lead all aspects of media and public relations programs, handling day-to-day PR requirements to generate positive earned and/or owned media coverage for the brand and the overall foodservice industry.



Your Responsibilities:

  • Create campaigns on key advocacy issues by identifying targets and determining the best way to generate support from elected officials on RC issues.
  • Manage the association's relationships with the media, including developing relationships with reporters, editors, and other key contacts.
  • Write articles for publication about RC advocacy initiatives, CEO newsletters, scripts, and advocacy updates to various stakeholders.
  • Prepare press releases and media pitches on advocacy issues, the announcement of new services, or other significant events at RC.
  • Ensure all public relations activities are compliant with industry standards and ethical codes.
  • Develop and implement an effective communications strategy that aligns with RC's overall advocacy objectives.
  • Contribute to the marketing communications strategy with cross-functional teams.
  • Participate in research to determine the effectiveness of specific communication strategies.
  • Plan and run events such as press conferences and new product launches.
  • Conduct daily media monitoring of industry issues, RC coverage, trade associations, and key stakeholders.
  • Present quarterly KPIs for executive/board presentation.


Your Requirements:

To be successful in this role, you will require:



  • A bachelor's degree or diploma in communications, public relations, journalism, or another related field.
  • At least six years of experience in the industry. A combination of similar experience and education will be considered.
  • Strong written and oral communication skills to interact with elected officials, bureaucrats, RC members, suppliers, media, and stakeholders.
  • Strong writing skills to create impactful press releases, articles, comments, and social media posts.
  • Strong understanding of how to utilize digital and social platforms.
  • Strong ability to identify risks to the association, weigh the risks and rewards associated with an issue or position, and mitigate those risks.
  • Comfort representing the business perspective in the public domain.
  • Understanding of marketing to assist RC's show and marketing teams to develop strategies for promoting events and services.
  • Create effective marketing campaigns that measure their success.
  • Use strategic planning to develop campaigns that further RC's advocacy objectives and improve RC's public image.
  • Define goals, strategies, and metrics for campaign success.
  • Build effective relationships with media, colleagues, members, and stakeholders to gain insight into RC's reputation and how to improve it.
  • Leadership skills to motivate the team, set goals, and encourage everyone to perform at their best.


Compensation Package

The estimated annual salary for this role is $120,000 - $150,000 CAD based on your extensive experience and qualifications.

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