Product Launch and Adoption Strategist

1 day ago


Greater Toronto Area, Canada AutoTrader Full time

We are seeking a highly skilled Product Launch and Adoption Strategist to join our team at AutoTrader. In this role, you will be responsible for orchestrating the entire lifecycle of our product launches, from go-to-market operationalization to market adoption.

About You

To succeed in this position, you will need to have a proven track record of launching and managing products through their entire lifecycle, from conception to market launch. You should also be highly organized with the ability to lead multiple launches concurrently.

As a strategic thinker, you will be capable of developing and executing innovative go-to-market strategies that drive business growth and customer satisfaction. Additionally, you will need to possess effective leadership and influencing skills to inspire and motivate teams, drive adoption, and make decisions that align with the product vision and strategy.

Your Responsibilities
  1. Gather information to inform the establishment of a comprehensive go-to-market approach.
  2. Contribute insights and analysis to shape the strategic direction of product launches.
  3. Oversee the entire go-to-market process, coordinating with sales, marketing, and product teams.
  4. Identify and proactively address potential risks and challenges, ensuring a seamless and successful launch.

You will work closely with the marketing team to define a communication strategy that resonates with our audience and aligns with our brand identity. You will also thoughtfully select the most effective channels to promote our products, attracting users and maximizing our reach.

Requirements
  • Demonstrated success in launching and managing products through the entire product lifecycle.
  • Highly organized with the ability to lead multiple launches concurrently.
  • Outstanding communication and presentation skills.
  • Analytical mindset with a continuous improvement focus.
  • Strategic thinker capable of developing and executing innovative go-to-market strategies.
  • Effective leadership and influencing skills.
What We Offer

In return for your expertise and dedication, we offer a competitive salary of $80,000 - $110,000 per year, depending on experience, plus a range of benefits including:

  • A fitness and wellness program.
  • A 3% matching pension plan.
  • An annual bonus structure.


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