Senior Digital Analytics Specialist
4 weeks ago
As a Senior Digital Analytics Specialist, you will play a key role in driving our clients' development strategies by translating business requirements into technical specifications for custom digital analytics implementation. You will collaborate with our digital marketing stakeholders to define KPIs, tagging requirements, and overall measurement strategy for our digital marketing group.
Key Responsibilities
• Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems.
• Collaborate with our digital marketing stakeholders to define KPIs, tagging requirements, and overall measurement strategy for our digital marketing group.
• Manage daily operations and implementation of our analytics stack (Marketing tags such as Google DoubleClick, Rakuten, Facebook etc., Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten).
• Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript.
• Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System and Adobe Launch.
• Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems.
• Keep abreast of product updates (Adobe, Google Analytics, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications.
Requirements
• JavaScript – 2 years.
• Web Analytics Implementation experience – 2 years.
• Analytics tagging implementation – Adobe analytics, google analytics, marketing tagging implementation.
• Great Communicator.
About Us
We are a rapidly growing Group in Canada and worldwide that achieved a turnover of €600 million in 2023. We have a strong culture of entrepreneurship and innovation, and on the support and upskilling of our employees who are committed every day to promoting the complementarity between digital technologies and complex system engineering. Our teams successfully drive our clients' development strategies. Around common values, we have gained their trust and address their business challenges by putting their needs at the center of our actions and priorities. This ecosystem of expertise enables the company to adapt quickly to evolving technologies, and all employees participate collaboratively in their development.
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