Senior Marketing Operations Manager
2 weeks ago
We are seeking a highly skilled Senior Marketing Operations Manager to join our team at Constellation Brands. This is a full-time position based in Toronto, Ontario.
About the RoleThe Senior Marketing Operations Manager will play a pivotal role in supporting the launch and growth of our spirits portfolio within Canada. You will coordinate and collaborate on the development and execution of all Canadian marketing and sales executions for our spirits portfolio.
This includes working with both internal and external stakeholders to ensure oversight and smooth execution of our Canadian commercial strategies and tactics. Key tasks and responsibilities include:
- Brand Planning & Executions
- Develop annual marketing plans by brand and province to ensure alignment between global brand plans and local execution plans
- Liaise between international marketing teams, external distributors, and vendors to coordinate and execute Canada-specific marketing tools as needed
- Support planning and execution of events alongside internal and external stakeholders
- Pricing
- Leverage wine pricing processes and implement them within spirits processes
- Compile pricing submissions from external distributors and internal finance review and VP Sales sign-off
- Ensure monthly accuracy of internal pricing files vs. external sources
- Coordinate quarterly pricing reviews by brand to ensure alignment to internal targets, competitive benchmarks, and long-term brand goals
- Budget Management
- Oversight of Canada marketing budgets for Spirits to ensure routine monitoring and quarterly true-ups presented to manager and VP Sales
- Accountability for personal expenditures and ensuring spend is in line with set budgets
Key performance measures include robust critical paths and tracking of budgets, projects delivered on time, in full, and on budget, high-quality customer presentations, and ROI measured and learnings applied to future activity.
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