Marketing Director

2 weeks ago

Vancouver, British Columbia, Canada WOW 1 Day Painting Full time
About the Role

We are seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth for WOW 1 Day Painting. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and drive growth across our franchise network.

Key Responsibilities
  • Marketing Strategy: Develop and implement marketing strategies based on market research, competitive analysis, and brand goals to drive business outcomes.
  • Database Marketing: Utilize data-driven approaches to execute and optimize marketing programs, measuring success and delivering on short and long-term goals.
  • Digital Marketing: Develop and lead integrated media strategies, planning, and execution, driving traffic, engagement, and conversions.
  • Lead Generation: Drive lead acquisition through various channels, analyzing metrics and optimizing campaigns to improve performance and ROI.
  • Customer Journey: Evolve and optimize the customer experience to increase lead generation, conversion rates, and customer acquisition.
  • Cross-Functional Leadership: Develop and manage strong relationships with franchise owners, ensuring cohesive and integrated marketing efforts across the organization.
  • Vendor Selection and Management: Monitor vendor performance, ensuring compliance with regulations and best practices.
  • Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven environment.
Requirements
  • 7-10 years of marketing experience, with a minimum of 5 years in leadership roles leading multiple marketing functions across multiple locations.
  • Franchise experience is an asset.
  • Proven history of driving multi-location growth.
  • Bachelor's degree in Marketing, Business, Information Technology, or a related field; advanced degree preferred.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Ability to effectively communicate marketing concepts, strategy, and plans to stakeholders.
  • Understanding of compliance regulations such as CASL and CAN-SPAM.
What We Offer
  • Salary range: $110-137k.
  • Total Compensation Package includes Extended Health and dental, professional development programs, and health and wellness initiatives.

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