Email Marketing and CRM Manager
6 days ago
We are seeking a highly skilled Email Marketing and CRM Manager to join our team at Moose Knuckles Canada. This exciting opportunity is ideal for a creative marketer with experience in email campaigns and customer relationship management (CRM).
About the Role
As an Email Marketing and CRM Manager, you will play a key role in driving key media and business goals within our digital marketing team. Your primary responsibilities will include:
- Email Campaign Management: Develop and execute segmented email strategies to target different customer segments, creating engaging email content and landing pages that drive conversions.
- Growth of 1st Party Database: Assist in building and maintaining a robust growth strategy to boost database size, working on offers, incentives, and promotions to generate more sales and subscribers.
- Customer Segmentation: Work with our CRM platform to pool customer data, collect attributes online and offline, and initiate segmentation to enable targeted marketing campaigns.
- Analytics and Reporting: Analyze email marketing and CRM performance metrics, generating regular reports to improve campaign effectiveness.
- A/B Testing: Plan and conduct A/B tests to optimize email content and CRM workflows, interpreting results to refine strategies.
Requirements
To be successful in this role, you will require:
- Bachelor's degree in marketing or a related field (preferred)
- 3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail
- Proficiency with email marketing platforms like Listrak, Bloomreach, or Klaviyo
- Strong analytical skills, project management experience, and technical aptitude
- Excellent written and verbal communication skills, creativity, attention to detail, and a passion for staying updated on digital marketing trends
What We Offer
Moose Knuckles Canada offers a competitive salary, estimated at $85,000 per year, along with a generous benefits package, including paid personal days, employee assistance programs, and loyalty rewards. If you are a motivated self-starter with a knack for email marketing and CRM, we encourage you to apply for this exciting opportunity.
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