Content Experience Director

5 days ago

Old Toronto, Canada ServiceNow Full time

ServiceNow, a global market leader in innovative AI-enhanced technology, seeks an experienced Content Experience Director to lead the development of a new external content hub. The ideal candidate will have a strong strategic vision, deep expertise in content marketing and user experience, and a keen eye for elite-level content.

About Us

With over 8,100 customers, including 85% of the Fortune 500, ServiceNow is a trusted partner in digital transformation. Our cutting-edge technology empowers businesses to streamline operations, enhance customer experiences, and drive growth.

Job Description

We are seeking a forward-thinking integrated content marketer who can create and promote meaningful, user-first content experiences that resonate with a global audience. As the central lead for the content and experience strategy, you will be responsible for developing a comprehensive content and publishing strategy for the brand's content hub. This includes ensuring that content themes, formats, and cadence align with business objectives, user engagement, and industry best practices.

You will collaborate with thought leadership managing editors, researchers, brand creative leads, and brand content activation teams to develop and maintain a central hub calendar that ensures timely content delivery for publishing and maximizes the impact of new content through supporting activation plans.

Responsibilities

  • Lead the creation of a comprehensive content and publishing strategy for the brand's content hub.
  • Collaborate with cross-functional teams to develop and maintain a central hub calendar.
  • Manage relationships with regional and executive marketing teams to ensure consistent development and publication of high-quality global and localized hub content.
  • Spearhead the development of a 360-degree marketing launch strategy for the hub.
  • Oversee dynamic content strategy, tracking and tagging, and partnering with SEO to ensure content is organized and discoverable.

Requirements

To succeed in this role, you will need:

  • 15+ years' experience in content marketing/content strategy with an emphasis on digital experiences.
  • Proficiency in digital content experience areas such as user experience, user interactivity.
  • Results-driven, and comfortable with both the analytical and creative sides of marketing.
  • Demonstrated ability to influence and work across functions within and outside of marketing.
  • Experience working within B2B brands is appreciated.

What We Offer

ServiceNow offers a competitive salary range of $160,000 - $200,000 per year, depending on experience. In addition, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off. We are an equal opportunity employer and welcome diverse candidates from all backgrounds.

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