Strategic Product Branding Specialist

1 week ago


Montreal, Quebec, Canada Made by Gather Full time

At Made by Gather, a B2B portfolio of innovative small kitchen appliance brands, we are seeking an experienced Product Brand Manager to join our Product Branding team. Reporting directly to the Director of Brand Product Management, you will be a key player in shaping the brand's market position and driving consumer-centric product strategies.

Responsibilities:
  • Diligently analyze consumer and sales trends to identify opportunities for expanding assortments into new and innovative white space across our Beautiful, CRUX, and BELLA sub-brands.
  • Utilize in-depth consumer insights to inform strategy development, including new product concepts and positioning in the marketplace.
  • Participate in Seasonal Strategy meetings, providing critical information to support the Director's presentation of hindsight, insights, and opportunities for seasonal innovations.
  • Collaborate with cross-functional teams, including Engineering and Marketing, on new product development initiatives, briefing these teams and kickstarting concepting.
  • Ensure consistency of messaging across all marketing assets, including packaging, in-store signage/POPs, e-commerce, and other promotional materials, through close collaboration with Marketing Brand leads.
Qualifications:
  • A minimum of 4 years of experience within the consumer goods industry, preferably in small kitchen appliances or consumer electrics; multi-brand portfolio experience is highly valued.
  • Bachelor's degree in marketing or a related field.
  • Demonstrated ability to build and maintain strong relationships with internal and external stakeholders to drive growth and optimize performance.
  • A self-starter who can take initiative and make informed decisions quickly, balancing multiple priorities while maintaining attention to detail and a collaborative attitude.
  • Excellent verbal and written communication skills, with a willingness to travel domestically and internationally up to 30% of the time.
Benefits:
  • Competitive salary: $120,000 - $150,000 per annum, depending on experience.
  • Comprehensive benefits package, including remote work schedule, extended medical/dental/vision coverage, RRSP matching, Employee Assistance Program, discounts program, holidays, and Summer Fridays.


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