Senior Vice President of Analytics

1 month ago


Old Toronto, Ontario, Canada RAPP Full time
About the Role

We are seeking a highly skilled and experienced Senior Vice President of Analytics to join our team at RAPP. As a key member of our leadership team, you will be responsible for driving the development of our analytics capabilities and ensuring that our clients receive the highest level of service.

Key Responsibilities
  • Lead the development of data-driven strategies to optimize multi-touch point marketing programs across all forms of paid, owned, and earned media.
  • Define and implement best-in-class data, decisioning, and measurement strategies to drive business growth and improve client outcomes.
  • Build and manage a team of data analysts and scientists to deliver high-quality analytical deliverables and support client needs.
  • Develop and present executive-level content to promote data-driven decision-making across the organization.
  • Collaborate with cross-functional teams to identify and prioritize business opportunities and develop strategic plans to drive growth.
  • Stay up-to-date with industry trends and developments in marketing analytics and data science, and apply this knowledge to drive innovation and improvement within the organization.
Requirements
  • Bachelor's degree in Math, Finance, Marketing, Social Science, Computer Science, or other related field.
  • Extensive experience in digital analytics, database marketing, and statistical analysis.
  • Strong knowledge of database structure, digital measurement technology, and social/digital listening tools.
  • Excellent leadership and communication skills, with the ability to inspire and motivate a team of data analysts and scientists.
  • Ability to work collaboratively with cross-functional teams to drive business growth and improve client outcomes.


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