Sales Development Representative

4 weeks ago


Winnipeg, Manitoba, Canada Sunrise Farms Full time
Sales Development Representative

At Sunrise Farms, we are seeking a highly motivated and results-driven Sales Development Representative to join our team. As a Sales Development Representative, you will be responsible for delivering the planned annual top-line sales targets for the foodservice channel through the creation of sales leads, initiation of prospect calls, and establishment of ongoing rapport with existing and potential customers. You will work closely with our Chief Sales Officer and Sales Management to develop business plans and customer strategies. This role requires integrity, vision, and passion, as well as the ability to manage sophisticated accounts with category management and complexity.

Responsibilities:
  • Cold-call new customer prospects to identify potential sales opportunities.
  • Penetrate all targeted accounts and radiate sales from within the client base.
  • Maintain and expand the company's database of prospects.
  • Handle inbound, unsolicited prospect calls and convert them into sales.
  • Make outbound follow-up calls to prospective and existing customers via in-person meetings, virtual meetings, telephone conversations, and e-mail.
  • Set up and deliver sales presentations, product/service demonstrations, and other sales actions.
  • Present new product opportunities and innovations, emphasize product/service features and benefits, quote prices, discuss credit terms, and prepare sales order forms and/or reports.
  • Ensure new products are listed and distribution gaps are filled.
  • Manage new product launches.
  • Accurately forecast sales volume.
  • Collaborate cross-functionally to determine necessary strategic sales approaches.
  • Highlight discontinued items.
  • Participate in the managing and execution of frozen Inventories.
  • Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
  • Overcome objections of prospective customers.
  • Enter new customer data and update changes to existing accounts in the corporate database.
  • Investigate and troubleshoot customer service issues.
  • Attend periodic sales training where applicable.
  • Appropriately communicate brand identity and corporate position.

Requirements:
  • Post-secondary education in Business Administration, Commerce, or a related discipline.
  • 3-5+ years of experience in food sales, foodservice, or merchandising.
  • Advanced analytical abilities and expertise in MS Office Suite (Excel, PowerPoint, Word).
  • Excellent negotiation capabilities.
  • Robust business and financial insight: adept in business analytics, customer P&L management, and planning, tracking, and evaluating performance.
  • Meticulous attention to detail and accuracy in data management.
  • Proficient in technical tasks, report generation, and analysis.
  • Effective verbal and written communication skills.
  • Competence in problem-solving.
  • Ability to navigate and collaborate within a cross-functional organizational structure.
  • Demonstrated discretion, patience, and diplomacy.
  • Valid driver's license and access to a vehicle; interprovincial travel required.


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