Marketing Specialist

1 month ago


Calgary, Alberta, Canada Neo Financial Full time
About the Role

We're seeking a highly skilled Marketing Specialist - Performance and Growth to join our team at Neo Financial. As a key member of our marketing team, you will be responsible for overseeing performance marketing focused on customer acquisition and retention. This includes creating, analyzing, and optimizing campaigns across paid marketing channels and product channels.

Key Responsibilities

- Directly manage and scale digital budgets across all performance marketing channels, including Paid Search, Paid Social, Display, and App Install Campaigns.
- Establish channel forecasts and budget recommendations, adjusting tactics and strategies quickly based on learnings and opportunities.
- Work closely with agencies and in-house teams to optimize media buying and hit aggressive growth targets in a cost-effective manner.
- Maintain and monitor key metrics across channels, including budget pacing, New Customers, LTV, and CAC.

Requirements

- 2+ years of related performance marketing, demand generation, and/or user acquisition experience.
- Direct experience running paid ad spend over multiple channels, including Paid Social, DSP, Paid Search, etc.
- Deep familiarity with CPA, CPC, CPM, and LTV.
- Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics-driven performance marketing.

What We Offer

At Neo Financial, we're committed to creating an inclusive climate where everyone can thrive. We offer a competitive salary, equity in the company, and opportunities for professional growth and development. If you're a motivated and results-driven individual who is passionate about performance marketing, we encourage you to apply for this exciting opportunity.
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