Digital Marketing Coordinator for Skincare Brand

6 days ago


Toronto, Ontario, Canada Wildcraft Care Full time

Wildcraft Care is seeking a skilled Digital Marketing Coordinator to join our team in Toronto. As a hybrid position, this role requires at least 2-3 days per week on-site at our West End studio.

The ideal candidate will have a strong understanding of social media platforms and trends, including creating content native to each platform. They should be comfortable appearing on camera to create relatable social media content and have experience editing and resizing photos for social media use.

We offer a competitive salary of $60,000 - $70,000 per year, depending on experience. In addition to a base salary, you will have the opportunity to grow your skills in other areas of marketing, such as email and affiliate marketing.

Job Responsibilities
  • Craft captivating brand content, including images, reels, stories, and captions tailored for social media platforms like Instagram, Facebook, TikTok, and YouTube.
  • Analyze past social media strategies to identify successes, uncover opportunities for improvement, and build on what's working well.
  • Maintain and update the social content calendar, ensuring all assets are prepared and scheduled in advance.
  • Lead in-person training sessions and demos at retail stores to promote the brand, engage with retail staff, and equip them to effectively represent Wildcraft.
Requirements
  • Minimum 2 years of experience in organic social media marketing.
  • Strong understanding of social media platforms and trends.
  • Excellent written and verbal communication skills for engaging content and interactions.
  • Comfortable appearing on camera to create relatable social media content.
  • Experience editing and resizing photos for social media use.


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