Digital Marketing Strategist

5 days ago


Toronto, Ontario, Canada SiriusXM Canada Full time
Job Description

We are currently seeking a skilled and strategic Senior Manager of Growth Marketing to oversee SiriusXM Canada's growth marketing strategies, enhancing the company's online presence and performance across various acquisition and owned channels.

About the Role
  • Oversight of performance media campaigns, App store optimization campaigns, Search Engine Marketing, and Affiliate programs.
  • Paid social media strategy to drive active consideration with growth audiences and grow loyalty within core audiences.

The ideal candidate will have extensive experience managing digital campaigns, establishing clear KPIs and performance targets, testing and optimizing creative, messaging, and targeting strategies, monitoring, analyzing, and reporting on campaign performance metrics.

Key Responsibilities
  • Manage performance-based digital campaigns.
  • Establish clear KPIs and performance targets aligned with corporate OKRs.
  • Test, iterate, and optimize creative, messaging, and targeting strategies.
  • Monitor, analyze, and report on campaign performance metrics (CTR, CPC, CPT, CPD, etc.).
  • Create standardized playbooks for campaign execution, testing, and optimization.
  • Partner with acquisition teams to develop and execute a holistic performance marketing strategy.

A Bachelor's degree in Communications, Marketing, Business, or New Media is required. The successful candidate will have a minimum of 7+ years of digital media planning and buying experience, leveraging a diverse range of digital channels to achieve acquisition and retention goals.

A competitive salary of $120,000 per year, commensurate with experience, is offered for this role. Benefits include a comprehensive health plan, retirement savings plan, and paid time off. We also offer opportunities for professional growth and development, including training programs and career advancement opportunities.



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