Event Services Business Development Manager

2 days ago

Waterloo, Ontario, Canada University of Waterloo Full time

At the University of Waterloo, we are seeking an experienced Event Services Business Development Manager to lead and coordinate the Sales and Marketing efforts for Catering and Event Services. Reporting to the Area Manager, Operations, this role involves managing a team of Sales Coordinators, establishing strategic initiatives to achieve sales targets, and fostering strong relationships with clients and stakeholders.

This position plays a crucial role in driving revenue growth, maximizing client satisfaction, and enhancing service offerings. The successful candidate will have a proven track record of success in business development, sales, and marketing, with a strong understanding of the university audience and stakeholder needs.

The Event Services Business Development Manager will be responsible for spearheading innovative marketing campaigns and promotional strategies to enhance brand visibility and attract new clients. They will also identify and pursue business expansion opportunities, including exploring new markets and forming strategic partnerships to drive revenue growth.

This role requires excellent leadership skills, with the ability to provide guidance to direct reports, establish clear goals and expectations, and foster a high-performance team culture. The successful candidate will also have strong financial management skills, with the ability to ensure adherence to budgetary controls and financial procedures in line with departmental goals.

The salary for this position is estimated to be between $65,000 and $85,000 per annum, depending on experience.

The ideal candidate will have a diploma in Food and Beverage management or equivalent education and work-related experience, with at least 5 years of recent supervisory experience in a hotel, quick service, or institutional food service environment. They will also have experience with inventory and cash controls, food and labour cost control, and providing exceptional customer service.

In this role, the Event Services Business Development Manager will have the opportunity to work in a dynamic and collaborative team environment, with a focus on delivering high-quality event experiences and driving business growth. If you are a motivated and results-driven professional with a passion for business development and sales, we encourage you to apply for this exciting opportunity.

Key Responsibilities:

  • Lead and manage a team of Sales Coordinators, providing guidance on scheduling, bookings, and promoting catering and conference services
  • Develop and implement strategic initiatives to meet revenue targets, using market trends and client feedback to improve service offerings
  • Conduct regular meetings with clients to showcase available event spaces, both on and off-campus, to foster relationships and maximize bookings
  • Identify and pursue business expansion opportunities, including exploring new markets and forming strategic partnerships to drive revenue growth
  • Provide strong leadership to direct reports by setting clear goals, expectations, and alignment with the department's mission, vision, and values
  • Ensure adherence to budgetary controls and financial procedures in line with departmental goals, while maintaining high guest satisfaction
  • Cultivate strong relationships with key stakeholders, including university departments, faculty, staff, and external vendors, to maximize business opportunities

Qualifications:

  • Diploma in Food and Beverage management or equivalent education and work-related experience
  • 5 years of recent supervisory experience in a hotel, quick service, or institutional food service environment
  • Experience with inventory and cash controls, food and labour cost control, and providing exceptional customer service
  • Excellent written and verbal communication skills and experience in drafting, editing, and proofreading under very tight deadlines
  • Understanding of University audience and stakeholder needs, to ensure a quality event experience with strong audience engagement
  • Must have a superior understanding of community relations best practices and event coordination
  • Ability to exercise proactive project coordination, communicate effectively to project participants, and identify risks/mitigating strategies before problems occur
  • Proven ability to manage high volumes of activity, multiple tasks, and constant change while demonstrating the ability to maintain confidentiality and sensitivity to the needs and interests of a variety of stakeholders
  • Exceptional attention to detail and proficiency in Microsoft Word, Excel, and PowerPoint

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