Digital Marketing Specialist for Wine Pairing Startup
6 days ago
Sipply is an innovative AI-powered wine pairing platform revolutionizing the way people discover their perfect pairings. As a Part-Time Marketing Associate, you will play a pivotal role in enhancing Sipply's brand presence and contributing to its growth.
Responsibilities- Develop and execute organic social media strategies across various platforms to engage our audience and drive brand awareness.
- Create and curate high-quality content that resonates with our target audience and aligns with our brand voice.
- Utilize social media management tools to schedule posts, interact with our followers, and monitor conversations about our brand and industry.
- Stay up-to-date with the latest social media trends, algorithm changes, and best practices to ensure our online presence remains competitive.
- Explore influencer marketing partnerships by discovering and managing relevant social media accounts.
- Generate innovative ideas for social media content and shape our overall social media strategy, including Reel creation and collaboration with our design team.
- Work closely with our design team to create visually appealing templates for social media posts and partnership decks, leveraging tools like Canva and Figma.
- Investigate the use of AI tools to streamline content creation and optimize our workflow.
- Draft and send engaging marketing emails to our subscriber base.
- Create, execute, and report on ad campaigns across platforms, ensuring optimal performance and ROI.
- Collaborate with our design team to develop and optimize ad creative, maximizing impact and engagement.
- Analyze and report on social media metrics to measure campaign performance and inform future strategies.
- Run regular reports on progress and provide actionable recommendations for improvement.
- Monitor ad performance metrics and adjust strategies accordingly.
- A minimum of 2-5 years of experience in a similar role, preferably in social media management or digital marketing.
- Proven expertise in content creation and social media platforms, such as Instagram, Facebook, and LinkedIn.
- Strong writing and communication skills, with the ability to adapt tone and style to suit our brand voice.
- Proficiency in social media analytics tools and the ability to interpret data-driven insights for informed decision-making.
- Familiarity with AI tools for content creation is a plus, but not required.
- Ability to work independently and collaboratively in a remote setting.
- Availability to work between 5-10 hours per week.
- Based in Vancouver or willing to work remotely with flexible availability.
We offer a competitive hourly rate of ~$25 based on experience, providing opportunities for growth and development in a dynamic startup environment.
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Canada Sipply Full timeWe are revolutionizing the way people choose wine or drinks to pair with their food at Sipply, an innovative AI startup. Our team boasts an experienced group and a rapidly growing user base of thousands of customers. We deliver sommelier-trained recommendations for any wine pairing, making the process more meaningful and personalized.As a Part-Time Marketing...
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