Marketing Manager
4 weeks ago
Marketing Manager Role Overview
The Winnipeg Football Club is seeking a highly skilled Marketing Manager to lead all Grey Cup and Grey Cup Festival marketing initiatives. Reporting to the VP of Marketing & Communications, this role will be responsible for developing and executing a comprehensive marketing strategy to promote the 112th Grey Cup and Festival.
Key Responsibilities:
- Develop and implement a social media content calendar, including creating engaging content and sourcing content from various departments.
- Manage all social media accounts for the Grey Cup Festival, including @GREYCUPFESTIVAL.
- Support the creation of video reels and graphics for social media to promote Grey Cup game ticket sales and Festival ticket sales.
- Develop branded assets for marketing and advertising campaigns, including resizing campaign assets and building graphics in Photoshop, Illustrator, and Canva.
- Source and manage a folder of approved shots for marketing and promotions.
- Develop the multimedia page for GCF.ca, including downloadable assets for fans.
- Support the sourcing and development of legacy content uploaded to GCF.ca.
- Support the creation of new web pages for GCF.ca, including sourcing information, creating graphics, and building pages on WebFlow.
- Support tracking of community promotions and collaborations, including items required for sponsors.
Requirements:
- Proficient with Excel, with the ability to use spreadsheets to manage and track information.
- Strong writing skills, with the ability to cater tone to the audience.
- Highly detail-oriented, with the ability to proof assets for grammar and errors.
- Ability to remain poised under tight deadlines, producing work under quick turnaround times.
- Ability to prioritize workload, juggling multiple tasks.
- Extremely resourceful, utilizing various resources to troubleshoot and problem-solve.
- Ability to communicate clearly and effectively in both verbal and written forms.
- Proficiency with Creative Suite for graphic design and video editing.
To apply, please submit your resume, a cover letter outlining your relevant experience, and examples of successful social media campaigns you have managed.
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