Marketing Manager

4 weeks ago


Winnipeg, Manitoba, Canada Winnipeg Football Club Full time

Marketing Manager Role Overview

The Winnipeg Football Club is seeking a highly skilled Marketing Manager to lead all Grey Cup and Grey Cup Festival marketing initiatives. Reporting to the VP of Marketing & Communications, this role will be responsible for developing and executing a comprehensive marketing strategy to promote the 112th Grey Cup and Festival.

Key Responsibilities:

  • Develop and implement a social media content calendar, including creating engaging content and sourcing content from various departments.
  • Manage all social media accounts for the Grey Cup Festival, including @GREYCUPFESTIVAL.
  • Support the creation of video reels and graphics for social media to promote Grey Cup game ticket sales and Festival ticket sales.
  • Develop branded assets for marketing and advertising campaigns, including resizing campaign assets and building graphics in Photoshop, Illustrator, and Canva.
  • Source and manage a folder of approved shots for marketing and promotions.
  • Develop the multimedia page for GCF.ca, including downloadable assets for fans.
  • Support the sourcing and development of legacy content uploaded to GCF.ca.
  • Support the creation of new web pages for GCF.ca, including sourcing information, creating graphics, and building pages on WebFlow.
  • Support tracking of community promotions and collaborations, including items required for sponsors.

Requirements:

  • Proficient with Excel, with the ability to use spreadsheets to manage and track information.
  • Strong writing skills, with the ability to cater tone to the audience.
  • Highly detail-oriented, with the ability to proof assets for grammar and errors.
  • Ability to remain poised under tight deadlines, producing work under quick turnaround times.
  • Ability to prioritize workload, juggling multiple tasks.
  • Extremely resourceful, utilizing various resources to troubleshoot and problem-solve.
  • Ability to communicate clearly and effectively in both verbal and written forms.
  • Proficiency with Creative Suite for graphic design and video editing.

To apply, please submit your resume, a cover letter outlining your relevant experience, and examples of successful social media campaigns you have managed.



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