Bilingual Marketing Communications Professional
1 month ago
Kidde is seeking an experienced Marketing Communications Specialist for its Residential Fire business in Canada. This role will partner closely with regional and global business cross-functional teams to develop and implement marketing communication strategies that impact the customer experience.
Key Responsibilities- Support brand management, ensuring brand, creativity, and local standards are met in product packaging.
- Collaborate with product management, trade marketing, and sales counterparts to execute successful New Product Introductions and promote existing range among customers.
- Provide input into media plans and activations, giving perspective and support with organic social media plans.
- Help support local brand, communications, and sales activations; work with agencies and cross-functional teams for e.g., trade shows.
- Represent the brand in media interviews, e.g., television and radio.
- Help with industry relations and corporate social responsibility efforts, e.g., donations.
- Integrate copywriting expertise to create, design, edit, and review communications prior to release; ensure message consistency and alignment with brand guidelines.
- Warrant timely response and action with regards to any potential and ongoing reputational issues.
- Effective communication and escalation process management from local to global teams.
- Bachelor's degree.
- 5+ years of experience in communications or marketing field.
- Fluency in English and Canadian French.
- Willingness to travel 30% primarily in Canada (occasional US).
- Bachelor's degree in business, marketing, or communications.
- Experience in public speaking, and media interviews.
- Strategic thinking skills to manage difficult and sometimes complex problems.
- Work in a constantly changing corporate environment, independently as well as on a team, and interact with all levels of management in a professional and positive manner.
- Social media (Facebook, X, LinkedIn, Instagram) and best practices thereof.
- Canadian French and English communications skills both in written and verbal form.
- Able to copywrite to create articles, LinkedIn posts, press releases.
- Translate complicated concepts into common language both in Canadian French and English.
- Organizational skills including strategic planning and attention to detail.
- Manage time efficiently, work on multiple projects, and meet tight deadlines.
- Project management and consulting skills.
- Event management experience.
- Work and collaborate in matrix, multi-national organization.
- Lead project teams and budgets.
- Analytical skills, evaluate data.
- Drive engagement and advocacy.
- Agility and an eye for uncovering opportunities.
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