Digital Advertising Manager
2 weeks ago
About the Role
We are seeking an experienced Digital Advertising Manager to join our team at WellnessLiving. As a key member of our marketing department, you will be responsible for leading the development and optimization of PPC campaigns across various platforms.
Key Responsibilities:
- Develop and manage PPC campaigns across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and Capterra to drive leads and conversions for our software solution.
- Conduct in-depth keyword research, selection, and audience targeting to ensure campaign effectiveness.
- Create compelling ad copy and perform A/B testing to improve campaign performance.
- Collaborate with product and sales teams to ensure messaging highlights key software features and benefits.
- Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, HubSpot, and Capterra dashboards.
- Optimize landing pages for a seamless user experience.
- Manage and track budgets to ensure cost-effective campaign performance.
- Stay updated on industry trends and algorithm changes that may impact PPC campaigns.
- Cross-functional collaboration with product marketing, content marketing, and design teams.
- Competitive analysis to identify opportunities for growth in the PPC space.
Requirements:
- 5+ years of hands-on experience in managing PPC Marketing campaigns, preferably in a fast-paced software environment.
- Experience managing and mentoring a team, fostering a collaborative work environment.
- Proficiency in Capterra, Google Ads, Bing Ads, Facebook Ads Manager, and Google Analytics.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Google Ads certification or similar PPC-related credentials.
Estimated Salary:$80,000 - $110,000 per year, depending on experience.
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