Digital Advertising Manager

2 weeks ago


Richmond Hill, Ontario, Canada WellnessLiving Full time

About the Role

We are seeking an experienced Digital Advertising Manager to join our team at WellnessLiving. As a key member of our marketing department, you will be responsible for leading the development and optimization of PPC campaigns across various platforms.

Key Responsibilities:

  • Develop and manage PPC campaigns across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and Capterra to drive leads and conversions for our software solution.
  • Conduct in-depth keyword research, selection, and audience targeting to ensure campaign effectiveness.
  • Create compelling ad copy and perform A/B testing to improve campaign performance.
  • Collaborate with product and sales teams to ensure messaging highlights key software features and benefits.
  • Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, HubSpot, and Capterra dashboards.
  • Optimize landing pages for a seamless user experience.
  • Manage and track budgets to ensure cost-effective campaign performance.
  • Stay updated on industry trends and algorithm changes that may impact PPC campaigns.
  • Cross-functional collaboration with product marketing, content marketing, and design teams.
  • Competitive analysis to identify opportunities for growth in the PPC space.

Requirements:

  • 5+ years of hands-on experience in managing PPC Marketing campaigns, preferably in a fast-paced software environment.
  • Experience managing and mentoring a team, fostering a collaborative work environment.
  • Proficiency in Capterra, Google Ads, Bing Ads, Facebook Ads Manager, and Google Analytics.
  • Strong analytical skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Google Ads certification or similar PPC-related credentials.

Estimated Salary:$80,000 - $110,000 per year, depending on experience.



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