Digital Marketing Leader

4 weeks ago

Toronto, Ontario, Canada Build with Assembly Full time
Job Title: Digital Marketing Leader

We are seeking a seasoned digital marketing leader to drive our marketing efforts and develop partnerships within the enterprise segment.

As a key member of our team, you will be responsible for elevating our marketing strategy and managing the entire marketing funnel from awareness to conversion.

You will orchestrate the execution for all elements in an integrated end-to-end marketing function, including brand, product marketing, content and thought leadership, nurture campaigns, lead generation, digital marketing, field marketing, and sales enablement to drive qualified leads and pipeline, resulting in solid ROI.

Key Responsibilities:

  • Develop and execute multi-channel demand generation and account-based marketing programs to drive qualified leads, generate sales pipeline, and increase deal velocity.
  • Develop effective sales enablement content to accelerate the buyer's journey.
  • Conduct market and customer research to gather data and insight about target personas, buyer needs and purchasing decisions for our three core service areas.
  • Collaborate with Engineering, Engagement, Revenue, and Finance to develop product positioning and messaging that resonates with our target consumer/buyer personas.
  • Establish, monitor, and report on KPIs to ensure marketing strategies and programs are executed effectively and track success against shared goals.

Requirements:

  • 7+ years experience in enterprise/B2B marketing, preferably within professional services, SaaS, or digital technology.
  • A bachelor's degree or similar education in marketing or equivalent experience in a relevant field.
  • A proven track record marketing and commercializing products within a tech context, preferably cloud infrastructure (SaaS, PaaS, IaaS), cloud-native app development (cloud migrations and application modernization) and managed and support services.
  • Poweful storyteller: written, verbal, and visual, who can engage and educate to influence and motivate internal and external stakeholders.

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