Marketing and Communications Specialist
3 weeks ago
As a Marketing Coordinator with IMARK Architectural Metals, you will be responsible for developing and implementing comprehensive marketing and communications strategies. This role involves managing all marketing verticals, including advertising, social media, and website content.
Key Responsibilities:
- Support paid advertising campaigns, including research, setup, monitoring, and reporting
- Plan and coordinate events, such as trade shows, as required
- Assist in the organization and centralization of sales and marketing collateral
- Coordinate the delivery of sales and marketing materials with external vendors
- Keep website content up to date, developing new content, such as landing pages, as needed
- Assist with social media content development and management
- Provide general marketing support as required
- Communicate with internal stakeholders to gather feedback and insights as needed
Design and Creative Duties:
- Establish and maintain a consistent photographic style for products and services
- Assist in the development of brand guidelines
- Develop videos and images that showcase the brand, products, and services
- Design print and web content, as required, for advertisements, web content, internal presentations, sales presentations, events, or other marketing communications
- Help define, maintain, and enforce the overall brand
Qualifications:
- 1-3 years of experience in a similar role
- Degree or diploma in Marketing or a closely related field
- Proven experience and proficiency with graphic design and related software, such as InDesign, Photoshop, and Illustrator
- Intermediate Microsoft Office skills
- Working knowledge or experience with HTML/CSS
- Creative writing and content development skills for website content creation and social media
- Knowledge of or experience working in various online platforms, such as social media, Google Ads/Analytics, etc.
- Ability to collaborate and communicate effectively in a team environment
- Confident self-starter with a desire to learn
- Experience in the industrial/mining industry is considered an asset but not required
Employment Requirements:
- Completion of a digital communications-related degree or diploma
- 3-5 years of relevant work experience in design, marketing/communications
Benefits:
- Competitive wages
- Comprehensive benefits
- COR Certified Safety Program
IMARK thanks all applicants for their interest, but only those selected for an interview will be contacted.
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