Product Portfolio Strategist

4 days ago

Mississauga, Ontario, Canada Mitsubishi Motor Sales of Canada, Inc. Full time

At Mitsubishi Motor Sales of Canada, Inc., we are committed to building a diverse and inclusive workplace where all employees feel valued and supported.

The Product Portfolio Strategist plays a key role in supporting the product team in various aspects of product development, from conception to launch and post-launch phases. This includes achieving business goals, maximizing return on investment, and communicating business value.

This strategic and tactical role intersects between business technology and user experience, as well as corporate and industry vendors. The Product Portfolio Strategist helps define the product portfolio vision by gathering and summarizing data to support the why, what, and when of a product.

This allows the team, dealers, vendors, and customers to understand the purpose behind the product. Additionally, the Product Portfolio Strategist contributes to research for new and existing product strategy, lineup, and pricing by reporting market and customer demands alongside competition.

This role reports to the Manager, Product Planning. Some of the key responsibilities include:

Advanced Planning & Strategy
  • Supports the Product Planning team in developing new models, full model changes, model refreshes, Special Action Models (SAMs) by assembling required information, analytics, data, and user feedback of product to drive enhancements.
  • E nsures that the information is relevant to the Canadian market for use in market presentations by management.
Relationship Management
  • Develops close relationships with other department members at MMSCAN to ensure clear and consistent communication.
  • Develops close relationships with dealer Product Advisory Group (PAG) to ensure Canadian dealers and customer voice is represented to the Product Planning team through regular meetings and information sharing and requests for feedback.
Market Research & Intelligence
  • Assists in creating product overview reports using industry analytic tools like Jato, S&P Catalyst, Ipsos mTab syndicated New Vehicle Customer Survey (NVCS) and internal data sources for use by other departments to support their product and market knowledge and departmental strategies.
  • Assists in creating in-depth product reports and utilizes them to forecast competitor's product timing and offerings. Sourcing of information using public domain sources such as automotive reviews, news, press releases, blogs, industry reports and government data sets to provide a well-rounded overview of market conditions and factors influencing automotive industry in Canada.
Production Trial Vehicles
  • Supports in scheduling units across different departments within the company and maintains service and maintenance records, proper destruction, and reporting of end of import term with Canadian authorities including Canadian Border Services, Transport Canada and Environment Canada as well as MMSCAN compliance group and MMC (for compliance).
Operational & Systems
  • Creates links between different company systems for MMSCAN ordering from factory and dealer ordering from MMSCAN by loading of the Order Management System (OMS) by means of creation of OMS Product Planning Letter (PPL) and order templates.
  • Performs data entry process of pricing into OMS according to JSOX protocol.
  • SUPPORTING THE ENTRY OF PRICING FEES AND SYSTEM TABLES REQUIRED BY OTHER DEPARTMENTS TO APPEAR ON INVOICES OR OFFICIAL DOCUMENTS.
  • ENTRIES COMPLIANCE/GOVERNMENT RELATED FEES INCLUDING ENVIRONMENTAL HANDLING CHARGES (EHC), TIRE TAX, DUTY (TO BE SUBMITTED TO CANADA CUSTOMS) AND UPDATING OF TABLES IN TIMELY MANNER SO OTHER DEPARTMENTS CAN RECONCILE REPORTING AND PROVIDE PAYMENT TO GOVERNMENT.
  • ENTRIES DEALER/MMSCAN RELATED PRE-DELIVERY INSPECTION (PDI), FREIGHT CHARGES (DEALER AND CUSTOMER), DEALER ADVERTISING ASSOCIATION (DAA), DEALER FLOORING ASSISTANCE (DFA) IN ACCORDANCE WITH DEPARTMENT REQUESTS.
  • COLLECTION, LOADING AND REVIEWING OF DATA THAT IS USED FOR OFFICIAL DOCUMENTS REQUIRED IN THE SALES PROCESS LIKE THE NEW VEHICLE INFORMATION STATEMENT (NVIS) USED FOR REGISTERING VEHICLES, AND THE WINDOW STICKER (MONRONEY LABEL).
Communications & Information Sharing
  • CREATES INFORMATION TO BE SUPPLIED TO INTERNAL STAKEHOLDERS, VENDORS, AND EXTERNAL STAKEHOLDERS TO LOAD THEIR SYSTEMS THAT FACILITATE THE SALES PROCESS.
  • PREPARES SPECIFICATION INFORMATION AND PRICING WITHIN THE PRICE GUIDE. PRICE GUIDES ARE REQUIRED IN BOTH FRENCH AND ENGLISH AND ARE USED BY VARIOUS STAKEHOLDERS WITHOUT WHICH SALES PROCESSES CANNOT OCCUR. ENSURING THE TIMELY DELIVERY, ACCURACY AND CLEAR COMMUNICATION OF INFORMATION IS CRITICAL TO AVOID CONFUSION.
  • UPDATES AND ASSISTS IN THE REVIEW OF YEARLY GUIDE WITH NEW FEATURE AND SPECIFICATION TERMS IN ENGLISH AND FRENCH. NOMENCLATURE GUIDE MAINTAINS A CONSISTENT TERMINOLOGY ACROSS DEPARTMENTS, PLATFORMS, AND VENDORS TO AID IN CUSTOMER AND DEALER UNDERSTANDING OF THE PRODUCT. PROPER DESCRIPTION OF PARTS AT AN EARLY STAGE PROVIDES A LOWER COST IN TRANSLATED DOCUMENTS COMPANY-WIDE AND IS THE SOURCE DOCUMENT UNDERPINNING THE MMSCAN AUTOMATION PROJECT THAT POWERS THE DATA UPLOAD OF THE CORPORATE WEBSITE SITE, MONRONEY TEXT AND PRICE GUIDE AUTOMATIONS.
  • ASSISTS IN THE CREATION OF OVERVIEW OF MODEL YEAR EQUIPMENT CHANGES FOR USE BY ALL DEPARTMENTS FOR HIGH-LEVEL INFORMATION AT EARLY STAGE FOR THE PURPOSES OF BUSINESS PLANNING AND RESOURCE PLANNING.
  • ASSISTS IN THE CREATION AND DELIVERY OF AD HOC PRESENTATIONS AS REQUIRED TO EDUCATE VARIOUS STAKEHOLDERS WITHIN AND EXTERNAL TO COMPANY ON ANY NUMBER OF PRODUCT RELATED TOPICS TO FACILITATE STAKEHOLDER TASKS.
  • Maintains an updated, user-friendly platform of information sharing of product related material.
Information Inflow
  • First review of assets to be used by internal stakeholders, vendors and external stakeholders that facilitate the sales process to be approved by senior Product Planning members.
  • Reviews sales training modules used to train dealership staff, MiShowroom sales tool and MiKiosk wheelstand information.
  • Reviews marketing assets such as images, videos, radio, copy to be used with various platforms including corporate website, advertorials, campaigns, brochures, and advertisements/commercials.
Lifecycle Support & Analysis
  • Prepares and reviews monthly key management reports on competitive status for VIVA that look at the Value index (“VI” = MSRP) and Value Adjusted (“VA” = feature value) as a gauge to pricing activity and specification competitiveness.
  • SUPPORTING MMSCAN DEPARTMENTS AND DEALERS AFTER THE SALE OF VEHICLE AND THROUGH THE COURSE OF VEHICLE ON-ROAD LIFECYCLE FOR CUSTOMER INQUIRIES, SUGGESTIONS, MAP UPDATES AND PRODUCT QUESTIONS. IN-MARKET VEHICLE SUPPORT CAN SPAN FROM PREVIOUS MODELS AND MODEL GENERATIONS TO CURRENT PRODUCTS JUST LAUNCHING.

We estimate the salary range for this position to be around $80,000 - $110,000 per year, depending on experience.

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