Digital Skincare Marketing Specialist

6 days ago

Toronto, Ontario, Canada Wildcraft Care Full time
Job Summary

We are seeking a skilled Digital Skincare Marketing Specialist to join our team at Wildcraft Care, a small-batch natural skincare company based in Toronto, Canada.

About the Position

This is an exciting opportunity for someone who wants to gain hands-on experience in organic social media marketing, e-commerce, and retail marketing within the skincare industry.

The successful candidate will report to our Senior Marketing Manager and collaborate with the marketing team to enhance our social media presence. You will also play a vital role in representing our brand at retail stores by conducting in-person training sessions and product demos.

This is a hybrid position, requiring at least 2-3 days per week on-site at our West End Toronto studio.

Main Responsibilities
  • Create captivating brand content, including images, reels, stories, and captions tailored for social media platforms like Instagram, Facebook, TikTok, and YouTube.
  • Crafting compelling narratives that authentically tell our brand story and resonate with our audience.
  • Analyze past social media strategies to identify successes, uncover opportunities for improvement, and build on what's working well.
  • Maintain and update the social content calendar, ensuring all assets are prepared and scheduled in advance.
  • Curate a warm and welcoming Instagram feed that reflects Wildcraft's unique personality.
  • Capture our story by gathering in-house raw footage (images and videos) and visiting retailers to highlight our products and retail partnerships.
  • Transform raw footage into polished assets for Instagram, TikTok, Facebook, and YouTube to engage and grow our audience.
  • Stay informed about skincare trends and news across social media platforms.
  • Respond to comments, messages, and inquiries to foster a positive and engaging online community.
  • Provide regular performance reports using analytics tools and apply insights to refine future strategies.
Additional Responsibilities
  • Assist in organizing training sessions and product demos for retail partners, ensuring all materials and logistics are prepared in advance.
  • Lead in-person training sessions and demos at retail stores to promote the brand, engage with retail staff, and equip them to effectively represent Wildcraft.
Requirements
  • Must be located in Toronto, Canada and be able to come to our studio 2-3 times a week.
  • Minimum 2 years of experience in organic social media marketing is required.
  • Knowledge of the wellness and beauty industry are essential.
  • Strong understanding of social media platforms (Instagram, Facebook, TikTok) and trends, including creating content native to each platform.
  • Excellent written and verbal communication skills for engaging content and interactions.
  • Comfortable appearing on camera to create relatable social media content.
  • Skilled in creating video content using TikTok, Instagram, CapCut, or InShot.
  • Experience editing and resizing photos for social media use.
  • Familiarity with analytics tools like Later for performance tracking and improvement.
  • Proficiency in graphic design tools like Canva and Adobe Creative Suite.
  • Ability to coordinate retailer events and lead training sessions and demos on location.
What We Offer
  • A competitive salary of $60,000 - $75,000 per year, depending on experience.
  • A full benefits package, including health, dental, and vision insurance.
  • A casual and comfortable dress code.
  • Fun team events and summer hours.
  • Discounts on Wildcraft products.

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