Strategic Director of Brand Development

3 weeks ago


Old Toronto, Canada IWG Full time

Director of Brand Strategy

The Director of Brand Strategy will play a key role in shaping IWG's customer propositions and the processes that underpin them. Working closely with the senior leadership team, this individual will define strategy, business models, and delivery plans to drive growth and improve the bottom line.

Key Responsibilities:

  • Own the target proposition and operating model for the business
  • Develop and implement strategies to deliver superior value and sustainable advantage to customers and the business
  • Use data to investigate opportunities and validate analysis through research with customers, employees, suppliers, and competitors
  • Translate ideas and strategies into rapid pilots and tests
  • Create collateral, training, FAQs, presentations, and white papers that are simple and clear

About IWG:

IWG is a leading provider of hybrid work solutions, with over 3,500 locations globally and a presence in over 100 countries. We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring, and collaborative workspaces, communities, and services.

Our Purpose:

We help everyone have a great day at work, while protecting people and the planet. We are proud to supply all of our customers worldwide with carbon neutral workplaces and have a strong climate action plan in place to achieve our objective of Net Zero emissions by 2040.



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