Director of Customer Engagement

5 days ago


Old Toronto, Canada Indigo Full time

At Indigo, we're committed to fostering a culture of innovation and customer-centricity. As Senior Director, Asset Management, you'll play a key role in driving this mission forward.

With over 170 stores across Canada, Indigo offers a unique opportunity to make a meaningful impact on the retail landscape. Our team is passionate about creating engaging experiences for customers, and we're looking for someone who shares our enthusiasm.

This is a full-time position reporting directly to the Senior Director of Loyalty. The successful candidate will have a proven track record in loyalty and CRM/data-driven marketing, preferably in agency, retail or consumer goods. They'll be responsible for developing strategic plans to drive member engagement, including retention, digital engagement, acquisition, and RFM (recency, frequency, monetary).

Key Responsibilities:

  • Develop and execute strategies to grow member engagement through offer, partner, and promotional tactics
  • Lead the development of member communication strategies to build community between members and Indigo
  • Manage the creation and delivery of the monthly Plum newsletter, collaborating with cross-functional and external partners to curate exclusive content and offers
  • Work closely with the CRM Manager to develop lifecycle management programs that retain and grow top-tier members
  • Collaborate with internal stakeholders and external partners to drive flexible and iterative solutions quickly and easily

Requirements:

  • Post-secondary education completed, preferably in business or marketing, with an MBA considered an asset
  • 7+ years of experience in loyalty and/or CRM/data-driven marketing, preferably in agency, retail, or consumer goods
  • Strong project management experience in building new CRM data environments and/or redesigning loyalty programs

We're committed to fostering diversity and inclusion, and we welcome applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+, and people with disabilities. Accommodations are available upon request.

Compensation: We offer a competitive salary range of $120,000 - $160,000 per year, depending on experience. In addition, we provide a comprehensive benefits package, including health, dental, and vision insurance, as well as a generous retirement savings plan.



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