Data Performance Specialist
2 weeks ago
Role Overview
Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Our industry-leading technology and capital markets team enable us to be the fastest-growing marketplace for the stock of "unicorns" on the planet.
As a Lifecycle Lead, you will oversee our company's interactions with our rapidly growing user base. This role is perfect for a data-driven marketer who excels in building systems from the ground up. You'll prioritize user experience to create compelling email journeys that improve interactions with our team and product. You'll build campaign performance dashboards and use findings to develop ideas for new systems and campaigns to increase transaction volume.
Responsibilities
- Owning the campaign calendar for mass communications across the company
- Developing and launching always-on campaigns to improve conversion rate
- Building detailed segments across our three core audiences
- Measuring, analyzing, and reporting campaign performance and delivering weekly campaign performance briefs to marketing and executive leadership
- Partnering with Product to own marketing automation tools and related technology integrations to increase demand
- Building a feedback loop with our analytics and capital markets team to improve campaign performance
Requirements
- 5+ years of experience in lifecycle and/or email marketing
- Strong analytical skills with the ability to predict future performance
- Prior experience in a high-growth environment
- A willingness to take action and move fast
- Deep experience using Customer.io, Iterable, Braze, or a similar platform
- Fluency in CRMs, specifically SFDC
- Excitement about the mission of Hiive and the future we're creating
Preferred Skills
- Experience in fintech or marketplaces or highly regulated industries
- Ability to write SQL queries to pull insights from our data warehouse
- Experience launching campaigns on SMS, LinkedIn Paid Messaging, Banners, and Web notifications
Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.
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