Digital Marketing Specialist
1 week ago
About Jobber
Jobber is a fast-growing startup that helps small businesses succeed. We provide software solutions for home service businesses, enabling them to quote, schedule, invoice, and collect payments from customers efficiently.
Our Culture
We value transparency, inclusivity, collaboration, and innovation. Our culture has been recognized by Great Place to Work and Canada's Most Admired Corporate Cultures. We've been named on the Globe and Mail's Canada's Top Growing Companies list and Deloitte Canada's Technology Fast 50TM, Enterprise Fast 15, and Technology Fast 500TM lists.
The Role
We're seeking a Performance Marketing Manager, SEM to join our Demand Generation team. As a key member of this team, you'll develop, manage, and optimize integrated campaigns to drive leads for our self-serve and sales-assisted funnels.
Your Responsibilities
- You will identify new campaigns, strategies, and channel opportunities to test and acquire new customers.
- You will work collaboratively with other members of the Demand Generation team on initiatives that help optimize paid campaigns.
- You will work closely with key stakeholders including the Analytics and Creative teams to execute coordinated strategic campaigns.
- You will understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.).
- You will monitor, measure and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies.
- You will analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights.
- You will communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance.
- You will identify and troubleshoot any data discrepancies between ad platforms and internal BI tools.
- You will support and manage communications with external partners and vendors.
What You Need
- You have 5+ years of experience in digital marketing or performance marketing.
- You have knowledge of online advertising campaign setup, optimization, and account management.
- You have experience with media buying on advertising platforms Facebook, Google Ads, Microsoft Ads, etc.
- You have experience with analytical tools Google Analytics, Amplitude, Adobe Analytics).
- You have experience with setting up pixels and conversion events.
- You have the ability to initiate, develop and maintain relationships with advertising partners.
- You have a ridiculously awesome work ethic.
- You have the ability to project manage, multitask, and prioritize.
- You are willing to take direction and be a team player, but also exhibit initiative when working independently.
- You can adapt quickly to continually optimize efforts based on data-driven metrics and ever-developing tech.
- You have the aptitude to work outside of your comfort zone and get things done quickly.
- You are organized and detail-oriented with great attention to accuracy.
- You are proficient in Excel or Google Sheets, and Powerpoint, Keynote, or Google Slides to summarize and visualize concepts.
- You have the ability to troubleshoot data issues.
- You have excellent written and oral communication skills, including strong writing and editing skills to technical and non-technical audiences.
- Bonus points for experience working for a tech start-up or scale-up, especially in SaaS.
What We Offer
- A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, RRSP matching, and stock options.
- A dedicated Coaching and Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you're reaching your fullest potential.
- Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family.
- A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player. To work with a group of people who are humble, supportive, and give a sh*t about our customers.
$120,000 - $150,000 per year
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