Director of Omni-Channel Marketing Strategies

1 week ago

Old Toronto, Canada iLobby® Facility & Visitor Management Full time

About iLobby ® Facility & Visitor Management:

iLobby is the global leader in enterprise visitor management, helping complex enterprises digitize, optimize, and automate their key facility process from streamlined visitor management to emergency evacuation. Our cutting-edge Facility OS Platform drives significant value for our customers.

As a hybrid company with a strong focus on innovation and collaboration, we encourage participation and the sharing of information and ideas among employees. We are committed to creating an exceptional workplace that fosters growth, engagement, and well-being. In this role, you will work closely with the marketing and go-to-market teams to develop tailored campaigns that drive revenue and generate activity for the business.

Key Responsibilities:

  • Strategy & Planning: Develop omni-channel campaigns from conception through launch, measurement, and continuous improvement using market insights and strategies.
  • Campaign Creation: Plan, execute, and analyze targeted marketing programs across various channels, including integrated marketing campaigns, email, webinars, search engines, display advertising, direct mail, and account-based marketing tactics focused on lead generation and pipeline building.
  • Support the execution of account-based marketing digital campaigns, design and execute an email nurture program, and develop a webinar program.
  • Ensure the tracking and reporting analytics of all campaign activity and support other demand generation marketing initiatives as necessary.
  • Landing Page Development: Create landing pages for optimal conversions from campaigns and lead website optimization initiatives to enhance user experience and conversion rates.
  • Reporting & Optimizations: Design, build, and test campaign deliverables such as email copy, calls to action, email layouts, and define and conduct A/B testing to optimize campaign performance across tactics and funnel stages.

Requirements:

  • Minimum 5 years' experience in marketing, with at least 3 in a campaign management role.
  • Experience in B2B SaaS products preferred.
  • Proven success in developing and executing demand generation campaigns resulting in new business revenue.
  • Experience working with HubSpot.
  • Ability to give direction on best-in-class creatives to assist with campaigns.
  • Excellent people and collaboration skills.
  • Proficient in Word, Excel, PowerPoint, and Salesforce.

Why Work at iLobby?

We offer a fast-paced, fun, friendly, and highly collaborative work environment that provides opportunities for growth and development. Our competitive salary package includes an estimated annual salary of $120,000, based on industry standards and your level of experience. If you're a strategic marketer looking for a challenging role where you can make a real impact, apply now.

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