Strategic Affiliate Director

7 days ago

Toronto, Ontario, Canada Sports Interaction Full time

**About Us**

Sports Interaction is a leading Canadian sportsbook and online gaming operator. Our vision is to be the world number one in betting, gaming, and interactive entertainment by bringing moments of excitement into people's lives.

We are seeking an experienced Strategic Affiliate Director to lead our affiliate marketing team and drive growth through strategic partnerships and campaigns.

The ideal candidate will have a strong background in affiliate marketing, excellent leadership and communication skills, and the ability to analyze data to inform decision-making.

**Job Summary**

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience, plus benefits and a performance-based bonus structure.

The successful candidate will be responsible for developing and implementing a comprehensive affiliate marketing strategy, managing a high-performing team, and collaborating with cross-functional teams to drive business growth.

**Key Responsibilities**

  • Team Leadership
  • Lead, mentor, and support a team of affiliate marketing specialists, fostering a culture of collaboration, innovation, and continuous improvement.
  • Set clear objectives, KPIs, and performance expectations for team members, providing regular feedback and coaching to support professional growth.
  • Monitor team performance and provide strategic direction to ensure targets are consistently met or exceeded.
  • Recruit and onboard new team members, ensuring they are equipped with the skills and knowledge to excel in their roles.
  • Strategic Planning & Partnership Development
  • Develop and implement a comprehensive affiliate marketing strategy to drive growth and align with overall business objectives.
  • Negotiate and manage Tier 1 affiliate agreements, partnerships, and app network collaborations, ensuring mutually beneficial outcomes.
  • Identify and pursue opportunities to expand the affiliate program, leveraging market trends and competitor insights.
  • Build long-term relationships with key affiliates, ensuring satisfaction and sustained performance.
  • Performance Analysis & Optimization
  • Oversee the monitoring and analysis of affiliate program performance, ensuring data-driven decisions to optimize ROI, conversions, and engagement.
  • Use advanced analytics tools (e.g., Google Analytics) to provide actionable insights and recommendations for program improvements.
  • Campaign Management & Execution
  • Design and execute high-impact affiliate campaigns, promotions, and incentive programs to drive revenue growth and partner engagement.
  • Provide affiliates with high-quality marketing materials, creative assets, and resources to maximize performance.

**Requirements & Qualifications**

We require a minimum of 5 years of experience in online marketing, with a strong background in affiliate marketing, advertising account management, SEO, or media buying.

At least 2 years of experience managing and leading teams in a marketing or affiliate-focused role is also required.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field from an accredited institution.

We value specialist skills and attributes, including:

  • Strong leadership and people management skills, including mentoring, performance evaluations, and team development.
  • Expertise with affiliate management platforms (e.g., Mexos, Income Access) and analytics tools (e.g., Google Analytics).
  • Proven negotiation skills, with experience securing high-value affiliate agreements and strategic partnerships.
  • Comprehensive understanding of iGaming regulations, advertising standards, and compliance requirements.
  • Strong project management and multitasking abilities to handle multiple campaigns and team priorities.
  • Excellent communication and stakeholder management skills, with the ability to engage and inspire at all levels.

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