Digital Marketing Analyst
1 month ago
About the Role:
We are seeking a highly analytical Digital Marketing Analyst to join our team at CARFAX.
Key Responsibilities:
- Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams.
- Create measurement plans and frameworks to support enterprise strategies.
- Collaborate with stakeholders and cross-functional teams to drive data-driven decision making.
- Communicate the effectiveness of new product launches, campaign launches, and site changes.
- Manage the production of reporting, analysis, and report automation.
- Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation.
- Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.
Requirements:
- Minimum 3 – 5 years' experience with Adobe Analytics.
- Solid understanding of the analytics process from strategy to tagging/implementation to reporting.
- Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals.
- Proactive and self-motivated with a strong sense of ownership.
- Highly analytical, detail-oriented with strong business acumen and foresight.
- Proven track record for problem solving and quality assurance (QA).
- Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework.
- Proven ability to wrangle data from multiple sources.
- Working knowledge of SQL, Python, or R.
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology).
- Experience measuring Email Marketing, Push Notifications, and SMS performance is a plus.
About CARFAX:
Why Join Us?
- Competitive compensation, benefits, and generous time-off policies.
- 4-Day summer work weeks and winter holiday break.
- 401(k) / DCPP matching.
- Annual bonus program.
- Great team and collaborative environment.
- Casual, dog-friendly, and innovative office spaces.
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