Senior Product Manager

2 weeks ago


Montreal, Quebec, Canada Equativ Full time
Our Mission:

At Sharethrough, we're pushing the boundaries of advertising by leveraging cutting-edge technology and creative solutions to enhance ad performance.

As part of the Creative Enhancements team, you'll work on one of the most critical components of our offering, designed to supercharge advertisers' ad creatives.

We're focused on innovation, automation, and creating advanced ad products that seamlessly integrate into the ever-evolving ad ecosystem.

Our team is responsible for developing and optimizing ad formats, automation tools, and the core technologies that power sophisticated creative enhancements.

We collaborate across multiple teams to deliver best-in-class products that deliver real value to our clients.

Key Responsibilities:
  • Lead the development and expansion of our Creative Enhancement Suite, focusing on improving performance and introducing new, innovative capabilities.
  • Collaborate closely with engineers to develop and maintain the enhancement engine, which processes creatives and powers our ad enhancement tools.
  • Oversee multiple API integrations, ensuring seamless functionality with internal and external systems to enable creative enhancement content.
  • Own the full product lifecycle, from discovery and research through product design, experimentation, and go-to-market strategies.
  • Work with key business stakeholders, strategic advertiser partners, and product marketing to define product strategy and bring enhancements to market.
  • Drive the adoption of Generative AI technologies to improve creative output and automate complex workflows.
  • Track key business and product metrics, constantly optimizing to improve user experience and product performance.
  • Collaborate with cross-functional teams to ensure our creative enhancement solutions are integrated and utilized effectively across all user-facing applications.
  • Build and maintain a feedback loop with agency teams, traders, and advertisers to identify opportunities for product differentiation and enhancement.


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