Digital Marketing SEO Expert

3 weeks ago


Halifax, Nova Scotia, Canada VERB Interactive Full time
Local SEO Specialist Job Description

At VERB Interactive, we're seeking a highly skilled Local SEO Specialist to join our team. As a key member of our digital marketing agency, you'll be responsible for improving our clients' local search engine optimization (SEO) and driving their online visibility.

Key Responsibilities:

  • Develop and implement local SEO strategies to enhance our clients' online presence.
  • Create and publish high-quality content on Google Business Profile (GBP), including writing and editing posts.
  • Analyze and present SEO reports to clients, providing actionable insights and recommendations.
  • Audit and update citation sites across the internet to ensure accuracy and consistency.
  • Monitor local SEO keywords and track their performance.
  • Collaborate with our Accounts team and other departments to ensure seamless project execution.
  • Stay up-to-date with the latest SEO trends and best practices, sharing knowledge with the team to drive continuous improvement.

Requirements:

  • 2+ years of experience in local SEO.
  • Post-secondary education in marketing, communications, or a related field.
  • Previous experience managing GBP listings and/or social media campaigns.
  • Experience managing local SEO efforts for multiple clients, with a focus on the travel and hospitality industry.
  • Working knowledge of Google Analytics or other analytics tools.
  • Demonstrated ability to write and create engaging content for SEO and social media.
  • Hands-on experience auditing and updating online citations.
  • Excellent communication and presentation skills, with the ability to clearly explain complex concepts to clients.
  • Strong attention to detail, analytical, and problem-solving skills.
  • Highly organized, with the ability to function in a fast-paced business environment.

Benefits:

At VERB Interactive, we offer a comprehensive benefits package, including:

  • 100% premium share option for Group Health Insurance.
  • A wellness spending account.
  • Company matching RRSP program.
  • Top-up for Parental/Pregnancy leave.
  • Remote and flexible work arrangements.
  • Transit and fitness discounts.
  • Recreational sports teams.
  • Learning and development opportunities with a variety of resources.
  • Internal recognition programs.

About VERB Interactive:

We're a digital marketing agency based in downtown Halifax, Nova Scotia, with a global client base. Our team is passionate about delivering exceptional results and exceeding client expectations. If you're a motivated and talented Local SEO Specialist looking for a new challenge, we encourage you to apply.



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