Digital Marketing Specialist

4 days ago


Grande Prairie, Canada CITY FURNITURE & APPLIANCES lTD. Full time

We are seeking a highly motivated Digital Marketing Specialist to join our team in Grande Prairie, Alberta. This is an exciting opportunity to grow your career in marketing and contribute to the success of our company.

About Us

CITY FURNITURE & APPLIANCES LTD. is a growing company that values innovation and customer satisfaction. Our team is dedicated to providing exceptional products and services to our customers.

Job Description

The Digital Marketing Specialist will be responsible for developing and executing multi-channel marketing campaigns to increase brand awareness, engagement, and sales. Key responsibilities include:

  • Help plan and execute multi-channel marketing campaigns that align with overall marketing goals.
  • Manage campaigns across social media, email, and paid ads to ensure they drive results.
  • Execute in-store marketing campaigns in the Grande Prairie store and remotely in other stores.
Content Creation

The ideal candidate will have strong creative skills and experience in content creation. Responsibilities include:

  • Producing a variety of marketing content, including product videos, blog posts, email newsletters, social media content, and in-store signage.
  • Working with the creative team to develop compelling content that resonates with customers both online and in-store.
Remote Marketing Management

The successful candidate will have excellent organizational skills and experience in remote marketing management. Responsibilities include:

  • Coordinating marketing efforts across several store locations remotely, ensuring local campaigns reflect both regional needs and the overall brand strategy.
  • Developing location-specific content, such as promotions, product offers, and seasonal campaigns.
Website Management & SEO Optimization

The ideal candidate will have experience in website management and SEO optimization. Responsibilities include:

  • Overseeing updates to the company website via WordPress, ensuring all content is fresh, accurate, and SEO-optimized.
  • Updating product listings, website posts, and landing pages to align with current marketing campaigns.
Market Research & Trend Analysis

The successful candidate will have strong analytical skills and experience in market research and trend analysis. Responsibilities include:

  • Providing actionable insights based on research to improve existing campaigns or develop new marketing initiatives.
Education & Qualifications

Requirements include:

  • Bachelor's degree in Marketing or related field (preferred).
  • At least one year of experience in a digital marketing role.
  • Proven experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Familiarity with WordPress Content Management System (CMS).
Benefits

We offer a competitive salary and benefits package, including:

  • Dental care.
  • On-site parking.

$60,000 per annum.



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