Assistant e-commerce Manager
1 month ago
Spacefoot S.A.S recherche un(e) Assistant(e) e-commerce Manager pour renforcer ses équipes et développer l'offre de l'un de ses sites marchands trek-expert.
Missions- Catalogue :
- Créer et alimenter le catalogue
- Accroître le référencement de produits sur le site
- Participer à l'intégration de produit sur le site
- Réaliser de la veille sur le site pour améliorer la qualification du catalogue vélo
- SMO :
- Accroître le trafic de nos sites e-commerce depuis les réseaux sociaux
- Produire, valoriser et publier des contenus exclusifs et innovants en lien avec les fournisseurs
- Mise en place de jeux concours originaux et de partenariats avec les influenceurs et les marques du secteur
- Renforcer notre e-réputation et créer une communauté active
- SEA :
- Augmenter le trafic et améliorer notre visibilité grâce à l'achat de publicité
- Création et gestion des campagnes (FB Ads, Google Ads...)
- Suivi du ROI (rapport de performance) – coûts, conversions, trafic
- Analyse e-marketing et report quotidien
- SEO :
- Améliorer le référencement naturel
- Optimisation des fiches produits, des descriptions de catégories, rédaction d'articles
- Acquisition de backlinks (stratégie de netlinking), cibler et améliorer les mots clés de nos pages
- E-mailing : élaboration et conception de newsletters
- Mise en place des offres commerciales selon la saisonnalité, les nouveautés des marques et les évènements à venir en collaboration avec l'équipe marketing et design
- Report : suivi des ventes, CA, audiences, coûts selon les objectifs
- Reporting quotidien et closing mensuel (KPI, Analytics...)
- Analyse des ventes, de l'impact de nos actions et offres marketing (engagement, clics, coûts, audience...)
- International :
- Participation au plan marketing et communication pour le développement de nos stores à l'étranger
- Vous avez un esprit entrepreneurial, proactif, autonome et engagé(e) dans vos actions
- Vous êtes passionné(e) et pratiquant de trek et de randonnées (obligatoire)
- Vous maîtrisez le pack office
- Vous possédez une bonne connaissance du digital et des techniques webmarketing : SEO, SEA et SMO
- Une expérience réussie dans l'E-commerce serait un plus
- Bon niveau en anglais et/ou espagnol
- Aisance relationnelle (téléphone, rendez-vous) et qualités rédactionnelles
- Curiosité & capacité d'adaptation à un marché en constante évolution
- Expérience significative réussie en tant que commercial
- Vous êtes en fin de cursus minimum Master 1
Cette alternance peut se poursuivre par un contrat de travail.
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