Marketing Coordinator
3 days ago
Job Summary:
We are seeking a highly motivated and organized Marketing Coordinator to join our team at Cadillac Fairview. The successful candidate will be responsible for supporting the Sr. Manager Regional Marketing and Director of Regional Marketing with the implementation of all marketing events and initiatives at the property.
Key Responsibilities:
- Partner with Sr. Manager Regional Marketing to execute all National in property experiences/activations and oversee onsite delivery of marketing initiatives at property including issue management, quality control and vendor management
- Support retail clients in their communication needs, including store openings, anniversary events, ongoing monthly management of client marketing menu of all property assets and collaborating in the development of national retail client support plans for multiple property support
- Support execution of national promotions, client events, sponsorships, signage installation at property
- Work with the Sr. Manager, Regional Marketing to drive various property marketing activities by determining an action plan for implementation to drive sales and market share; Depending on scale Marketing Coordinator required to see local program from conception to completion, including building the plan, execution and post reporting
- Assist the Senior Regional Manager to coordinate with local production vendors as necessary in the execution of marketing activities, as well as engaging vendors and contributing to the overall program briefing process for broader marketing and communication teams
- Collect data to prepare and ensure the accuracy of standardized reports that detail the performance of the annual marketing plan;
- Provide and maintain courteous, professional and efficient service to internal/external clients and community groups by responding to requests for information and redirecting inquiries beyond own scope of expertise in order to maintain good levels of client service;
- Partner with the Senior Regional Manager and Accounting to track and manage the annual marketing budget to ensure financial resources are utilized in the most fiscally responsible manner;
- Assist Marcomm & the Digital Communications team to generate content ideas that support the local social media strategy and overall business initiatives
- Create social media posts for clients (stores) and local executions in partnership with the digital team
- Develop, recommend and align localized content calendar for digital assets, participating in content planning as needed
- Conduct regular checks of competitive shopping centres and venues, including and not limited to the physical space, retail mix, physical activations, social media and digital presence
- Support and the Brand and Digital & Innovation/Technology teams with the setup, scoping, communication, execution and launch of any new products and initiatives
- Support leasing team onboarding new clients to the shopping centres
- Administer and run small research projects with the retail clients and/or customers at properties to support various teams at CF in gaining further insights for a project and/or plan
- Role may require servicing multiple properties periodically within a provincial region depending on geographic or vacancy needs (ie: Calgary, GTA, Southwestern Ontario, Montreal)
Requirements:
- Post-secondary education preferably in Business, Marketing or Public Relations;
- Minimum years related work experience
- Knowledge of brand management; marketing and advertising theory; digital media; financial and budget management;
- Computer literate and proficient in the use of Word, Excel and PowerPoint.
Why Work with Us:
At Cadillac Fairview, we are committed to creating a diverse and inclusive environment where our employees can grow and thrive. We offer a competitive rewards package, including best-in-class benefits and pension, as well as opportunities for professional development and advancement. If you are a motivated and organized individual who is passionate about marketing and customer service, we encourage you to apply for this exciting opportunity.
Our Values:
- Aim Higher – we strive to exceed expectations
- Own Your Expertise – we empower ourselves and each other
- Collaborate Effectively – we bring the right people together to get the right results
- Engage with Empathy – we objectively consider the needs of others
- Embrace Change – we drive, learn from, and adapt to change
We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about marketing and customer service, and are looking for a challenging and rewarding opportunity, we encourage you to apply for this exciting role.
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