Digital Marketing Director
7 days ago
We are seeking an experienced Digital Marketing Lead to join our team at Muscular Dystrophy Canada. As a key member of our organization, you will play a crucial role in developing and executing comprehensive marketing and communications strategies to enhance the brand, increase visibility, and generate revenue.
About the Role
This is a full-time employment opportunity with a competitive salary of $85,000 per year, plus employer-paid benefits and a matching pension contribution. You will work closely with our CEO and internal team to align marketing efforts with organizational goals, as well as collaborate with partners from diverse backgrounds and sectors to enhance program effectiveness and outreach.
Key Responsibilities
- Ambitious digital marketing strategy development and execution to drive donor engagement and increase revenue.
- Platform management: assess, recommend, and implement improvements to third-party fundraising and e-mail marketing platforms.
- Program management and execution: lead multi-channel digital marketing, promotional, and fundraising activities, including digital advertising campaigns.
- Integration: ensure a brand-aligned presence across multiple platforms to build awareness and support among target audiences.
- Measurement and performance tracking: create and monitor meaningful KPIs to measure program effectiveness.
- Innovative programs: spearhead new initiatives that align with the organization's goals and enhance donor engagement and community impact.
- Content creation: develop digital collateral, including e-newsletters, social media content, and digital advertising assets.
Requirements
To be successful in this role, you will have:
- A Bachelor's degree or similar in Marketing, Communications, Public Relations, or a related field.
- A minimum of 4-6 years of experience in digital marketing, with a focus on fundraising in the not-for-profit sector.
- Proven success in developing and executing digital marketing campaigns that drive donor engagement and increase revenue.
- Experience working with digital marketing platforms, paid social media campaigns, and content management systems.
Benefits
Muscular Dystrophy Canada offers a healthy work culture that values your contributions, amazing colleagues who want you to succeed, and career growth opportunities.
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