Digital Marketing Strategist
6 days ago
Amur Financial Group is a leading financial services company seeking an experienced Digital Marketing Strategist - SEO Expert to join their growing marketing team.
Overview:
- This role requires a strategic thinker with a deep understanding of digital marketing best practices and the ability to implement and analyze complex campaigns.
Salary:
$72,500 - $77,000 per year
Job Description:
- Develop and execute comprehensive digital marketing strategies tailored to each client's unique needs.
- Conduct thorough keyword research and competitive analysis to identify opportunities for driving organic traffic and improving search engine rankings.
- Perform technical SEO audits to identify and resolve issues affecting site performance, crawlability, and indexability.
- Collaborate with the content team to optimize website content, blog posts, and other digital assets to ensure they align with SEO best practices.
- Develop and manage white-hat link-building strategies to enhance domain authority and improve search engine visibility.
- Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, Search Console, and other software.
- Stay up-to-date with the latest digital marketing trends, algorithm updates, and industry best practices to ensure our strategies remain current and effective.
Required Skills and Qualifications:
- 5+ years of proven experience in digital marketing, with a track record of successfully improving search engine rankings and driving organic traffic.
- Strong knowledge of digital marketing tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Webmaster Tools, WordPress, Google Tag Manager, HTML, CSS, and website management).
- Excellent analytical skills with the ability to interpret data and identify trends.
- Excellent communication skills.
- Team player.
Benefits:
- A comprehensive total rewards package including health benefits, RRSP match, and more.
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