Email Marketing and CRM Strategist

1 week ago


Greater Toronto Area, Canada Ascend FS Full time
About Us

Ascend Fundraising Solutions is a pioneering company in the fundraising industry, helping charitable organizations raise funds through innovative solutions. Founded in 2010, we've worked with notable non-profits like United Way, Vancouver Canucks Foundation, and Canadian Institute for the Blind.

We're disrupting the traditional fundraising model by providing electronic raffle solutions, recurring donations, and donor engagement strategies. Our platform has helped over 500 charitable organizations raise over $1 billion to date.

Your Role

As an Email Marketing and CRM Strategist, you will be responsible for optimizing our email campaigns, ensuring efficient workflow, and high-quality output from planning to execution.

  • Email Campaign Management:
    • Build and manage campaigns according to provided copy and design, ensuring all elements are correctly implemented.
    • Conduct thorough testing and quality assurance to guarantee successful email delivery.

Contact and Audience Management:

  • Update contact lists to ensure contacts are up-to-date, clean, and correctly segmented within the platform.
  • Audience building and segmentation: work with other teams to create targeted audience segments for ad campaigns and other marketing initiatives.

Automation and Integration:

  • Develop automation and integrations within Customer.io to enhance customer engagement and efficiency.
  • Identify and implement new campaign features and data flows to support email marketing initiatives.

Performance Analysis and Reporting:

  • Generate reports to track and analyze email campaign performance, determining benchmarks and making recommendations based on business impact.

Required Skills and Qualifications:

  • 5+ years of experience in a similar role as an Email Marketing Manager.
  • Exceptional skills in tracking impact and ROI, demonstrating what is – or isn't – working.
  • Comfortable with CRM systems, email platforms, and data tools.
  • Knowledge of SQL is a plus.
  • Proficient in HTML and CSS.
  • Analyze data to enhance performance and provide actionable insights.
  • Experience with A/B testing and iterative content optimization.

Salary and Benefits:

The estimated salary for this position is $85,000 - $110,000 per year, depending on experience. Ascend FS offers a hybrid work environment, beautiful downtown Toronto office, and opportunities for career growth and development.



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