Marketing and Brand Development Lead
1 week ago
Medline Canada is seeking a highly skilled Marketing and Brand Development Lead to execute strategic marketing efforts for the Post-Acute market in Canada.
About Medline Canada:We are a leading healthcare solutions provider, dedicated to delivering expertise and innovative solutions to every care setting. Our commitment to diversity and inclusivity drives us to create an inclusive environment that values and respects all individuals.
About the Role:The ideal candidate will possess 3-5 years of experience in a marketing management role, with a degree in Business or Marketing, or equivalent experience. They will be responsible for developing and implementing strategies to grow brand awareness, customer engagement, and drive sales across multiple post-acute care channels.
The successful candidate will have a proven track record in managing digital marketing campaigns, leveraging data-driven insights to optimize marketing strategies, and collaborating closely with Sales and other business stakeholders to achieve shared objectives.
Key Responsibilities:- Develop and execute go-to-market approaches that enable Sales teams with programs and tools to inspire market differentiation and confidence.
- Implement strategies to grow brand awareness, customer engagement, and drive sales across multiple post-acute care channels.
- Maintain and elevate brand standards and positioning through targeted marketing initiatives across digital, print, and in-person channels.
- Manage and coordinate sales channel discussions and vehicles to ensure alignment with business objectives and priorities.
- 3-5 years of experience in a marketing management role.
- Degree in Business or Marketing, or equivalent experience.
- MBA is advantageous.
- Healthcare experience is an asset.
- Digital marketing experience is expected.
- Experience with Healthcare Brand Marketing is critical.
We offer a competitive compensation package, including a salary range of $85,000 - $110,000 per annum, depending on experience. Additionally, we provide a comprehensive benefits plan, professional development opportunities, and a collaborative work environment.
We strive to create an inclusive workplace culture that values diversity, equity, and inclusion. If you are passionate about marketing and brand development, and share our commitment to excellence, please apply today.
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