Senior Media Buyer

2 hours ago

Vancouver, British Columbia, Canada Neilson Financial Services Limited Full time
Job Title: Senior Media Buyer

We are seeking a highly skilled Senior Media Buyer to join our team at Neilson Financial Services Limited. As a Senior Media Buyer, you will be responsible for developing and implementing targeted paid social media strategies focused on lead generation and performance metrics within the Australian market.

Key Responsibilities:
  • Develop and execute paid social media strategies with a primary focus on lead generation, conversion optimization, and achieving high-performance metrics.
  • Oversee the creation, execution, and optimization of ad campaigns, rigorously focusing on performance indicators such as CPA, CPL, and ROI, ensuring content is optimized for the Australian market.
  • Utilize advanced analytics to monitor, analyze, and report on campaign performance with an emphasis on lead generation metrics, making data-informed decisions to continuously optimize campaigns.
  • Manage budgets for social media advertising, ensuring resources are effectively allocated to reach bilingual audiences.
  • Collaborate with brand, compliance, and other teams to create marketing campaigns and ensure alignment with overall business objectives and comply with Australian regulations.
  • Maintain an up-to-date understanding of the Australian digital landscapes, focusing on trends and tactics that drive lead generation and conversion optimization.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field, with a strong preference for specialization in digital marketing or performance marketing.
  • Proven track record in paid social media marketing with a clear focus on lead generation, performance marketing, and conversion optimization, specifically within the Australian market.
  • Expertise in utilizing social media platforms (TikTok, Meta, etc.), and digital advertising tools to drive leads and sales, with a strong focus on performance analytics and optimization.
  • Exceptional communication skills suited for creating compelling, conversion-focused content.
  • Advanced skills in analytics and performance measurement, with a proficiency in tools and techniques for tracking lead generation and conversion metrics.
  • Strategic thinking with a performance and ROI-driven mindset, capable of translating data insights into actionable lead generation strategies.
  • Strong project management and organizational skills, with the ability to manage multiple performance-focused campaigns simultaneously.
What We Offer:

We offer a dynamic and entrepreneurial work environment, with opportunities for professional growth and development. If you are passionate about making a difference and thrive in a fast-paced environment, we would love to hear from you.

We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department.

Neilson Financial Services Limited is an equal opportunity employer, committed to diversity and inclusion. We welcome and encourage applications from candidates of all backgrounds and abilities.

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