Digital Strategy Leader

3 days ago

Ottawa, Ontario, Canada Tree Trust Full time

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions.

We are seeking a seasoned Digital Strategy Leader to own the strategy for SurveyMonkey.com. This role requires a customer-obsessed individual with a blend of strategic thinking, technical fluency, and creative storytelling. The ideal candidate has deep expertise in website strategy, conversion rate optimization, SEO / growth tactics, web technologies, and a track record of developing strategies that attract, convert, and retain site visitors.

The successful candidate will lead and develop a high-performing team responsible for building a world-class global digital experience on SurveyMonkey.com. Key responsibilities include establishing, owning, and delivering weekly, monthly and quarterly reporting analyses on web performance and business impact. Additionally, the Digital Strategy Leader will develop and articulate a clear strategy and roadmap for SurveyMonkey.com that supports SurveyMonkey's growth and customer experience goals.

This role involves implementing web strategies to drive traffic to SurveyMonkey.com, auditing the entire user journey on our website, identifying opportunities to improve conversion (both self-service and sales-assisted), drive understanding and intent, and improve user experience. A rigorous experimentation roadmap will be implemented from landing pages to CTAs to form optimization, driving continuous improvement to key funnel metrics based in data and user research.

The Digital Strategy Leader will also manage the website tech stack and admin capabilities with engineering to support content creators and site reliability. Furthermore, this role requires partnering cross-functionally across design/creative, product, engineering, sales, support, data, and marketing to bring the strategy to fruition, optimizing the process for speed while not sacrificing quality.

We'd love to hear from individuals with 12+ years of experience in growth product management or growth marketing roles driving website strategy, product growth, and/or organic customer acquisition, including 5-8 leading product teams across global locations. Prior success in SaaS organizations driving web strategy, conversion rate optimization, product growth tactics, and SEO (at scale) at consumer and B2B companies is essential.

A performance data-driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, engagement, sign-ups, leads and revenue are required. Experience with product experimentation, A/B testing, and driving user and data-driven roadmap decisions is crucial. Fluency in CMS platforms, UI and design, analytics and monitoring tools (e.g. Amplitude, Google Analytics, Tableau, Wordpress, Figma) is necessary.

An estimated salary of $170,000 - $200,000 per year is offered for this role, depending on experience and qualifications.

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