Data Analytics Implementation Expert

1 week ago

Toronto, Ontario, Canada dentsu Full time

Company Overview


Merkle | Cardinal Path is a leading digital analytics implementation company that empowers brands to maximize their data and activate against it. Our experts are passionate about helping clients achieve their goals through effective data-driven strategies.



Salary Information


The estimated annual salary for this position is $75,000-$90,000, depending on relevant experience.



Job Description


We are seeking a Senior Consultant, Analytics Implementations who can lead our clients' digital analytics projects from strategy to implementation. The ideal candidate will have a strong background in web analytics tools, tag management solutions, and data analysis.



Key Responsibilities:



  • Evaluate client goals and develop tracking/tagging strategies to measure success
  • Consult with clients on web analytics platform selection, implementation, and remediation
  • Install, configure, and debug web analytics services such as Google Analytics and Adobe Marketing Cloud
  • Lead team members in site tag implementation, custom rules development, and data layer elements for analysis
  • Develop implementation documentation for client developers
  • Provide quality assurance tests on tracking implementations
  • Offer best practices consulting services to clients
  • Partner with multiple teams to ensure best practices in metrics are exposed to decision makers
  • Conduct platform training and knowledge sharing for clients and project teams
  • Deploy and test analytics tools in mobile apps for iOS and Android devices
  • Work in development environments for building iOS or Android apps
  • Use programming languages such as Swift, Objective-C, Kotlin, or Java


Qualifications



  • Bachelor's degree or equivalent
  • Google Analytics Individual Qualification or Adobe Certified Expert: Implementation
  • Minimum 4 years of experience implementing web analytics tools
  • Minimum 2 years of experience with web development
  • Experience with HTML, JavaScript, and web protocols
  • Minimum 4 years of experience with at least one Tag Management Solution
  • Comfortable presenting findings and providing training on analytics tool usage
  • Experience with tag auditing tools


Benefits


This role offers a range of benefits, including medical, dental, RRSP, paid time off, and other perks available to all permanent employees.



Additional Information


This position may be remote, with a preference for Vancouver or Toronto locations.

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