Data Generation Strategist

4 weeks ago

Old Toronto, Canada iWave Full time

Job Title: Data Generation Strategist

About Kindsight:

Kindsight delivers a Fundraising Intelligence platform that combines big data, AI, and automation. This innovative approach empowers nonprofit, education, and healthcare organizations to drive efficiency, productivity, and impact.

We are the combination of three companies: iWave, UC Innovation (maker of ascend CRM), and NonprofitOS. Our comprehensive and innovative advancement and fundraising CRM through ascend is enhanced with rich data and insights offered by iWave and the revolutionary AI content creation functionality of NonprofitOS.

Job Description:

As a Director, Demand Generation, you will be responsible for creating and executing strategies that meet and exceed Kindsight's pipeline targets for new and expansion business. You will focus on developing big solutions to tackle big growth opportunities, applying creativity and continuous learning to generate demand for our fundraising intelligence platform.

This role reports to the Chief Marketing Officer and focuses on a holistic GTM strategy, team leadership and development, cross-departmental communication and collaboration, channel strategy and spend management, long-term visioning and innovation, and operational efficiency that delivers strong ROI.

Your Key Responsibilities:

  • Create and implement a comprehensive ABM strategy aligned with overall business objectives.
  • Identify target accounts, develop personalized engagement plans, and measure the impact of ABM programs.
  • Partner with a digital agency to optimize ad spend across Google, LinkedIn, and other platforms.
  • Develop and execute multi-channel demand generation campaigns across various channels (email, content, social media, paid advertising, etc.) to generate, nurture and convert leads.
  • Collaborate closely with the sales team to align pipeline generation efforts with sales goals.
  • Optimize the marketing funnel to improve lead quality and conversion rates.

What We're Looking For:

  • 10+ years of marketing experience, 3+ years developing and managing teams.
  • Expertise in strategy creation with a strong understanding of SaaS funnel metrics and attribution models.
  • Strong analytical skills with a proven track record in making data-driven decisions.
  • Hands-on experience with SFDC, Hubspot, 6Sense, Gong, Salesloft, and Google Analytics.

Estimated Salary Range: $120,000 - $180,000 per year based on location and experience. The salary may vary depending on individual qualifications and performance.

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