Digital Marketing Specialist
4 weeks ago
Key Responsibilities:
- Campaign Management
Develop and implement Google AdWords campaigns to drive client success.
Conduct keyword research, ad copy creation, and ongoing performance analysis to optimize campaign ROI.
Monitor budgets, bid strategies, and ad placements to ensure maximum impact.
- Analytics and Reporting
Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance.
Create detailed reports highlighting key metrics and insights for clients and internal teams.
Provide data-driven recommendations to improve campaign effectiveness.
- Conversion Optimization
Implement strategies to enhance website conversion rates and user experience.
A/B testing for ad creatives, landing pages, and other elements to improve campaign performance.
- Client Communication
Collaborate with clients to understand their business goals and marketing objectives.
Provide regular updates, performance reports, and recommendations for campaign improvement.
Conduct client training sessions on Google Analytics and AdWords best practices.
- Industry Trends
Stay up-to-date on industry trends, changes in Google algorithms, and emerging tools in digital marketing.
Proactively suggest and implement new features or strategies to improve campaign performance.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in managing successful Google AdWords campaigns and implementing Google Analytics.
- Google Ads and Analytics certifications are highly desirable.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Experience with other digital marketing channels and platforms is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
What We Offer:
- Competitive salary
- Health and dental insurance
- Flexible work hours
- Professional development opportunities
- Dynamic and collaborative work environment
If you are passionate about digital marketing and possess a deep understanding of Google AdWords and Analytics, we invite you to apply for this exciting opportunity.
Canada Computers & Electronics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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