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Director of HIV/AIDS Marketing Strategy
2 months ago
Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops, and commercializes innovative medicines in areas of unmet medical need.
Job SummaryWe are seeking a highly skilled and experienced Director, Brand and Digital Marketing to lead the development and execution of the HIV/AIDS strategic business plan. The successful candidate will be responsible for supporting the tactical execution and overall promotion/positioning for the HIV franchise, which includes both HIV Treatment and HIV Prevention.
Key Responsibilities- Lead the development and execution of the HIV/AIDS strategic business plan
- Support the tactical execution and overall promotion/positioning for the HIV franchise
- Collaborate with cross-functional teams to drive business growth and expansion
- Develop and execute marketing strategies to achieve business objectives
- Manage and lead a team of senior marketing professionals
- Utilize multiple sources of information to uncover insights relevant to the development of franchise strategy and tactical plans
- Contribute to the formation of franchise strategy for HIV/AIDS and the overall Brand Plan and Promotional Plan for Action (POA)
- Lead the execution of the field sales POA, including development of sales tools, coordination with sales training, execution of sales meetings, and driving for results
- Bachelor's degree in marketing or related field
- Advanced science degree such as MD, PharmD, PhD or advanced business degree such as MBA
- Minimum 3 years in product marketing or advertising focused on consumers or patients
- e-Marketing and digital media expertise
- Strong executive presence and ability to command respect through exercise of sound business judgment and clear decision-making
- Demonstrated excellence in project management and effectively managing multiple projects/priorities
Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops, and commercializes innovative medicines in areas of unmet medical need.