Senior Director of Performance Media
1 week ago
AIR MILES is a leading loyalty program in Canada, serving over 10 million active collector accounts representing more than half of all Canadian households.
Role OverviewWe are seeking a Senior Director of Performance Media to lead our digital marketing efforts across various platforms, including Google Ads, Facebook Ads, and Instagram. The ideal candidate will have 6+ years of experience in digital marketing, with expertise in paid search, social media, or programmatic digital display.
Key Responsibilities- Partner with Channel Strategy leads to design and implement effective strategies across various digital platforms.
- Establish clear KPIs and performance targets that align with business objectives, guiding the Performance Media team in their development and maintenance in collaboration with stakeholders.
- Oversee the execution and management of online marketing campaigns, monitoring and analyzing campaign performance metrics (CTR, CPC, CPA, ROI) to create benchmarks for Partners and Brands.
- Lead the operationalization of media services, refining media platform reconciliation processes, and ensuring profitability and margin optimization.
- Manage a team of Performance Media Managers, Specialists, and the SEO Manager to drive excellence and stability in Performance Media, supporting our Partners and Financial Media Network.
- 6+ years of experience in digital marketing, with in-platform expertise in at least one of the following: paid search, social media, programmatic digital display, remarketing, or affiliate marketing.
- Experience with A/B testing, conversion rate optimization, and project management tools.
- Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and meeting deadlines.
The estimated salary range for this role is between $120,000 and $180,000 per annum, based on industry standards and location. Additionally, AIR MILES offers a comprehensive benefits package, including health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
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