Senior Director of Performance Media

1 week ago


Old Toronto, Canada Bank of Montreal Full time
About Us

AIR MILES is a leading loyalty program in Canada, serving over 10 million active collector accounts representing more than half of all Canadian households.

Role Overview

We are seeking a Senior Director of Performance Media to lead our digital marketing efforts across various platforms, including Google Ads, Facebook Ads, and Instagram. The ideal candidate will have 6+ years of experience in digital marketing, with expertise in paid search, social media, or programmatic digital display.

Key Responsibilities
  • Partner with Channel Strategy leads to design and implement effective strategies across various digital platforms.
  • Establish clear KPIs and performance targets that align with business objectives, guiding the Performance Media team in their development and maintenance in collaboration with stakeholders.
  • Oversee the execution and management of online marketing campaigns, monitoring and analyzing campaign performance metrics (CTR, CPC, CPA, ROI) to create benchmarks for Partners and Brands.
  • Lead the operationalization of media services, refining media platform reconciliation processes, and ensuring profitability and margin optimization.
  • Manage a team of Performance Media Managers, Specialists, and the SEO Manager to drive excellence and stability in Performance Media, supporting our Partners and Financial Media Network.
Requirements
  • 6+ years of experience in digital marketing, with in-platform expertise in at least one of the following: paid search, social media, programmatic digital display, remarketing, or affiliate marketing.
  • Experience with A/B testing, conversion rate optimization, and project management tools.
  • Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and meeting deadlines.
Compensation and Benefits

The estimated salary range for this role is between $120,000 and $180,000 per annum, based on industry standards and location. Additionally, AIR MILES offers a comprehensive benefits package, including health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.



  • Toronto, Canada Dentsu Media Full time

    **Company Description** Our mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results...


  • Old Toronto, Canada Dentsu Aegis Network Ltd. Full time

    h3>Director, Media Effectiveness Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending...


  • Old Toronto, Canada Dentsu Aegis Network Ltd. Full time

    h3>Director, Media EffectivenessJob Description:Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from...


  • Old Toronto, Canada Dentsu Full time

    p>Company DescriptionOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use...


  • Old Toronto, Canada Dentsu International Full time

    p>Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more...


  • Old Toronto, Canada Dentsu International Full time

    Job Title: Digital Director Performance MediaWe are seeking a highly skilled and experienced Digital Director Performance Media to lead our team in driving business performance through data-driven media strategies.The successful candidate will have a strong background in media planning, analytics, and data visualization, with experience in developing and...


  • Old Toronto, Canada Dentsu International Full time

    p>Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more...


  • Old Toronto, Canada Dentsu International Full time

    At Dentsu International, we are seeking a highly skilled Media Effectiveness and Business Performance Director to lead our cross-disciplinary team in driving business performance.This role will involve partnering with clients, investment and audience leads to set strategy, develop measurement frameworks, create learning agendas, and provide ongoing guidance...


  • Toronto, Canada Dentsu Media Full time

    Job DescriptionAs the Director of Media Effectiveness, you will lead a cross-disciplinary team consisting of a data analysts and media effectiveness analyst. As the senior contact for your client, you will partner with the client, investment and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting,...


  • Toronto, Ontario, Canada Dentsu Media Full time

    Job Title: Director, Media EffectivenessAs a key member of our team, you will lead a cross-functional team of data analysts and media effectiveness analysts. Your primary responsibility will be to partner with clients, investment, and audience leads to develop and execute data-driven strategies that drive business outcomes.Key Responsibilities:Lead client...


  • Toronto, Ontario, Canada Cossette Media Full time

    About the RoleWe are seeking a highly skilled Digital Performance Director to join our team at Cossette Media. As a key member of our team, you will be responsible for developing and implementing innovative search strategies to maximize performance and achieve performance goals for our clients.Key ResponsibilitiesLead the Development and Implementation of...


  • Toronto, Canada Dentsu Media Full time

    Company Description Our mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results...


  • Toronto, Canada Dentsu Media Full time

    **Company Description** Our mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results...


  • Old Toronto, Canada Dentsu Canada, Inc. Full time

    Drive business growth with data-driven insights as a Strategic Media Director at Dentsu Canada, Inc.OverviewWe're a leading media agency dedicated to delivering transformative business outcomes through personalized and connected experiences. Our mission is to drive business performance by leveraging data to create impactful marketing strategies.The ideal...


  • Old Toronto, Canada The Influence Agency Full time

    Job OverviewThe Influence Agency seeks a highly skilled Senior Social Media Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing social media strategies that drive business growth and engagement.Key ResponsibilitiesLead the development of social media campaigns across multiple platforms,...


  • Toronto, Ontario, Canada Media Full time

    We're looking for a Senior Strategist to join our team at Media Monks. As a Senior Strategist, you will work in collaborative cross-functional teams to help clients create digital products, mobile apps and web platforms; multi-channel services; experiential campaigns and events; and interactive content pieces that excite customers.You'll be responsible for...


  • Old Toronto, Canada Dentsu Aegis Network Ltd. Full time

    Director, Media EffectivenessJob Description:Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better...


  • Old Toronto, Canada Dentsu Aegis Network Ltd. Full time

    Job Title: Director, Media EffectivenessJob Description:We drive business performance through data-driven experiences. Our goal is to create personalized experiences that deliver transformative business outcomes. We focus on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from...


  • Greater Toronto Area, Canada Omnicom Media Group Full time

    About the RoleWe are seeking a highly skilled and experienced Strategic Media Director to join our team at Omnicom Media Group. As a key member of our leadership team, you will be responsible for driving business growth, managing client relationships, and leading high-performing teams.Job DescriptionKey Responsibilities:Develop and execute strategic media...


  • Toronto, Ontario, Canada Media Full time

    We're looking for a seasoned Strategic Growth Director to join our Media team.We're seeking an experienced and innovative Senior Strategist to drive impactful growth and demand generation programs.The ideal candidate will be a highly skilled Director of Media Strategy, capable of collaborating closely with our clients and cross-functional teams to deliver...