Senior Brand Marketing Associate

1 day ago

Montreal, Quebec, Canada Mattel Full time
About the Role

Mattel is seeking a Senior Global Brand Marketing Associate to join our team. As a key member of our Global Brand Marketing team, you will play a critical role in driving business growth and profit targets through effective marketing and product development strategies.

Key Responsibilities
  • Manage day-to-day line development for products with cross-functional teams to achieve corporate goals.
  • Manage key milestones in the development process with supporting financials, PowerPoints, and presentations.
  • Ensure product lines meet financial targets and brand budgets.
  • Assist with the execution of business plans.
  • Collect, analyze, and summarize data on portfolio performance and in support of brand development.
  • Work closely with Product Design, Packaging, and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
  • Collaborate with global subsidiaries to address global needs and market feedback; support global information needs.
  • Communicate franchise/brand and marketing strategies with all stakeholders, including internal cross-functional teams.
  • Maintain data accuracy of product line documentation.
  • Ensure consistency across the franchise/brand across assets and commercial deliverables.
  • Deliver item-level forecasting, tracking, and performance roll-ups to impact Global marketing strategy.
  • Create product, ecomm, and marketing briefs and work with cross-functional teams on development.
  • Monitor key trends, brands, and competitors' performance in all markets.
  • Act as point of contact for brand inquiries and dissemination of brand information.
Requirements
  • Bachelor's degree in marketing, business, or related field.
  • 2 to 4 years' experience in consumer or brand marketing.
  • Understanding of standard marketing techniques.
  • Understanding of business objectives related to marketing/brand management.
  • Basic understanding of research methodologies and when they are used.
  • Basic understanding of annual financial plans.
  • Strong proficiency in Microsoft Excel.
  • Strong proficiency in Microsoft PowerPoint.
  • Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers.
  • Ability to drive change and results through influential leadership skills.
  • Ability to effectively manage multiple projects in a dynamic environment.
  • Time management and quantitative skills.
  • Strong analytical and strategic thinking skills.
  • Strong communication and presentation skills.
  • Proactive and diligent - sees challenges as opportunities and translates them into actionable items.
  • Experience with product development (asset).
  • Proficient in both English and French languages is required (verbal and written).
  • Positive attitude.
  • Solution-oriented.
  • Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and e-commerce companies.

Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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